Research On The Industry Development And Strategy Of Leisure Fishery Tourism In Xiangan District Of Xiamen

Leisure fishery tourism as a new way of the development of fisheries and a new direction of the development of leisure tourism, combine sightseeing, leisure, tourism and other activities with modern fishery production to achieve complementary fusion of the first industry and promote the new tourism market. The supply of the existing research mainly focus on the research of basic theory of leisure fishery tourism and leisure fishery, focus less on the Study on recreational fisheries needs, Especially at present study on Xiangan leisure fishery tourism is almost in a blank state. Based on this, the study which is starting from the actual situation of Xiangan District, conducts the research to the leisure fishery fishermen’ sneeds, in order to understand the leisure fishery development foundation, and puts forward some suggestions, mode of thinking and the strategy, to guide the orderly development and long-term development of leisure fishery tourism in Xiangan district.This paper proposed the objective meaning of leisure fishery tourism, reviews the research status of leisure fishery tourism at home and abroad, emphasizes the importance and urgency of the development of leisure fishery tourism at the situation of nowadays people paying more and more attention to the spiritual needs. Secondly, put forward the advantage status of leisure fishery tourism development in Xiangan District, starting from the foreground object of tourism in Xiangan area general situation, development, analyzes the several advantages for the development of leisure fishery tourism, and shows the current status of the specific. Thirdly, carry on the deep discussion to face the dilemma of leisure fishery tourism development and the existing problems in Xiangan district, and summarizes the specific reason. Then, Gradually introduced the Discussion and thinking of The layout, orientation and ideas for the development of leisure fishery tourism industry in Xiangan District Finally, according to the theoretical and empirical analysis of the results and proposes, Puts forward the market strategy, product strategy and brand strategy of the development of leisure fishery Tourism in Xiangan District and the policy recommendations about the Leisure fishery tourism resources development:TO improve infrastructure, strengthen the publicity and training, do a good job of "Fishing joy" project, promote industrial structure adjustment, grasp the market demand, develop characteristics of the project, strengthen the government guidance.