A Study On The Strategies Of The Development Of Recreational Agriculture In Huating Town Of Putian City

Leisure agriculture development is to build a new socialist countryside the primary task of, is the main way to promote the farmers’ income, is an important way to improve the comprehensive agricultural production capacity, is the industrial base to build a new socialist countryside. In 2014, the central document of "number one" again, this paper expounds the "to promote rural ecological civilization construction, the development of rural tourism and leisure agriculture" this view. Leisure agriculture in suburban agriculture (fishery) and village area, relying on the rural natural resources and human resources, engaged in agricultural production, agricultural products processing and agricultural operation and management activities, offers visitors leisure entertainment, sightseeing, holiday experience health a agriculture, ecological tourism and other service and leisure industry and tourism industry. Although the development of leisure agriculture in our country is very fast, the transfer of rural labor force and promote made indelible contributions to the development of urban and rural areas as a whole but since it is still in its infancy stage, developing still exist many problems.Huating geographical conditions in the town of obvious advantages, natural resources condition is superior, rich tourism resources and good economic foundation. The development of leisure agriculture conform to the urban and rural residents’ consumption demand changes, to optimize the agricultural structure, create more employment opportunities, increase farmers’ income, and can lead to the development of relevant industries. This article first from the selected topic background, research purpose and meaning of and the problems, the related research review, theoretical basis, research ideas and research methods, sample selection and questionnaire design, etc. Huating town briefly huating town, analysis current situation of the development of leisure agriculture. Then use the SWOT analysis method, the development of leisure agriculture from huating town of strengths, weaknesses, opportunities and challenges analysis huating town of strategic choice for the development of leisure agriculture. And in fuqing natural farm, for example, from fuqing natural farm leisure agriculture marketing model of experience and inspiration, and reasonable use to huating town in the reconstruction of the happy farm. Finally clear huating town overall mentality and localization of leisure agriculture development, the overall layout and development goals, further puts forward some countermeasures for the leisure agriculture development of huating town of.