Research On The Development Of Leisure Agriculture In Jiayu Guanqiao Town

At present,the issue of “three rural issues” in China and adjustment of industrial structure have become more and more important.The structure of the agricultural industry has been continuously optimized,and traditional agriculture is constantly developing into modern agriculture.As a model of modern agriculture,leisure agriculture extends the traditional agriculture from the primary industry to the tertiary industry.It is a new industry based on the combination of tourism and agriculture.The important measures for the development of leisure agriculture with strong dynamics,high correlation,wide coverage,long industrial chain,and development of leisure agricultural resources and industrialization are to accelerate the upgrading of traditional agriculture,broaden the direction of agricultural development,optimize the structure of agricultural industry,and increase the level of agricultural development.Achieving a successful transformation of the agricultural strategy and promoting overall progress in rural economy,society,culture and environment.With the accelerating process of urbanization in China,the increase of urban and rural residents' consumption expenditure capacity and disposable income,and the transformation of residents' consumption structure and consumption patterns,leisure agriculture has entered a stage of rapid and rapid development from the initial stage of development.This article takes the development of leisure agriculture in Guanqiao Town of Jiayu County as the research object,and uses literature research method,comparative analysis method,SWOT analysis method,etc.to study the development of leisure agriculture in Guanqiao Town of Jiayu County.The article first describes the basic concepts and theoretical basis of leisure agriculture,and then describes the development status of leisure agriculture in Guanqiao Town of Jiayu County from four aspects: sightseeing experience leisure agriculture,cultural tourism leisure agriculture,tourist service leisure agriculture and development benefits..Through SWOT analysis,the article points out that the development of leisure agriculture in Guanqiao Town of Jiayu County is characterized by outstanding traffic location,excellent ecological environment,prominent industrial and agricultural tourism brand,developed characteristic agriculture,and national policy support.Problems such as a single structure,imperfect internal tourism industry mechanisms,and the need to strengthen industry management have created new opportunities in industries,strategies,and policies,and faced threats such as fierce regional competition,limited product market appeal,and difficulty in coordinating villager interests.The article also analyzes the domestic and international experience of leisure agriculture development and believes that the development of leisure agriculture in Guanqiao Town of Jiayu County should draw on the government's experience in coordinating with market operations,establishing relevant policy indicators,increasing marketing efforts,and strengthening personnel training.Finally,the article pointed out that Guanqiao Town of Jiayu County must achieve a series of measures such as formulating development plans,intensifying policy support,realizing distinctive development,improving service levels and brand building,and intensifying marketing and marketing in the leisure agriculture market to make leisure agriculture in Guanqiao Town of Jiayu County healthy,high speed,sustainable development.