The Research Of Servitization Of Manufacturing Enterprises Based On Business Model Innovation

With the development of information technology and economic globalization, the distance between the manufacturing enterprises which is given priority to the production and end customer is gradually narrowed. Meet the customers’demands of services become the common goal of service-oriented enterprises and manufacturing enterprises; there will be no obvious boundaries between manufecturing enterprises and service enterprises. In order to adapt to the development of new economic situation, Global manufacturing companies began to transform to service industry, providing the product is not the sole source of manufacturing’s profits, The traditional manufacturing industry in providing products at the same time to seek the value of value-added services. Manufacturing industry gradually began to implement the strategic transformation that from "products as the center" to "with service as the center", Manufacturing Servitization has become the important trend of manufacturing industry. Servitization has become many multinational companies main source of value, while in our country the manufacturing enterprises still can’t get rid of the production mode with low added value, high energy consumption, Manufacturing Servitization is the key for our country from the "the large country for manufacturing" to "the powerful country for manufacturing ".Manufacturing servitization is the innovation of the profit model of manufacturing which requires the mutual promotion and fusion between the manufacturing and services, Therefore, this article tries to research the manufacturing servitization from the perspective of business model innovation. Manufacturing Servitization and business model innovation is the important topic in the research of organization field, and the important theory basis of enterprise practice, but still now there is no scholars analyze the manufacturing servitization from the perspective of business model innovation. Business model innovation refers to the integration of production factors by means of innovation and management system for corporate profits, so the business model is an important perspective analysis of the source of enterprise value, based on this, this article attempts from the perspective of business model innovation to analyze the new trend of manufacturing profits——manufacturing servitization.This article mainly embarks from the perspective of business model innovation to studies the related issues of manufacturing servitization. so we first generalizes the related literature of business model innovation and manufacturing servitization, on based on the study of theory and research, we proposed business model innovation of manufacturing issues in this paper. In order to further understand the business model of service innovation of manufacturing practices, this article selects the IBM for case analysis. Through the theory and case analysis, this paper found that based on business model innovation in manufacturing servitization mainly includes two road:One manufacturing servitization is based on the potential energy model innovation, the other is based on the premium model innovation This study also discussed the obstacles in process of s manufacturing servitization.Finally, based on this article research conclusion, we provide some countermeasures and suggestions for manufacturing companies in manufacturing servitization.