Research On Relationship Of Business Model Innovation And Enterprise Performance Under The Servitization Of Manufacturing

as the manufacturing technology, the convergence of product features and the decline of low cost in the manufacturing as well as the development of the service industry, the service accounts for increasing proportion in the manufacturing enterprise’s production value and the profit margin. Domestic and foreign manufacturing enterprises gradually transform from the core of the traditional manufacturing mode to the core of service manufacturing model, and strive to obtain long-term, competitive advantage.However, In the process of service transition, service to the manufacturing industry to change the survival and development is not only reflected in the production of products,more important is to create a serious challenge to the existing business model of manufacturing enterprises. With the organic combination of services, choose a more adaptable business model, in order to gain competitive advantage, improve enterprise performance has become the objective requirements of the enterprise.It can be said that the implementation of business model innovation and comply with the trend of service development has become an inevitable choice for manufacturing enterprises.On the basis of research on the concept and measurement of manufacturing service,essential factor and demension division of business model innovation, the innovation application of manufacturing business model, and impacts form business model innovation to manufacturing service and enterprise performance, which summarized 4ways of realizing the service oriented manufacturing industry; Again redefine the concept of business model innovation and construct the six dimension evaluation model: Value proposition innovation,the customer interface innovation, distribution channel innovation,resource and production process innovation, cooperation model innovation; profit model innovation; A conceptual model of the relationship between business model innovation and enterprise performance is established, which includes 13 variables, and the research hypothesis is proposed. The research is carried out in Shaanxi province from three aspects:business model innovation, manufacturing service and enterprise performance. Through the design of the questionnaire, the use of network, field interviews and other survey data,the use of the SEM model of the confirmatory factor analysis(CFA), Pearson analysis,multiple regression analysis and other methods to verify the research hypotheses.The results of CFA shows that the six dimension model of business model innovation is good, data and model fitting high. And the research results show that manufacturing enterprise business model innovation and its various dimensions have significant positive impact on enterprise performance, which has a very significant impact on the innovation and profit model;Manufacturing enterprise business model innovation can effectivel promote the implementation of the service strategy of manufacturing enterprises, and the effect of manufacturing service on the business model innovation has played an intermediary role.According to the research conclusion, this study aims at how to innovate the business model of manufacturing enterprises, this paper puts forward some suggestions from the government level and enterprise level.