Empirical Study On The Retail Competitive Of Jiangsu Province

As the forerunner industry and basic industry of the whole economy,retail industry has become a key industry to promote the development of our country’s economy.Retail industry is the mediation of production and consumption and the bridge and link between national economic sectors.competitive aility of retail industry has become a hot issue of circulation economics research,which has received the attention by the relevant scholars.How to get rid of the problem in the development of the retail industry and boosting the competitive aility of retail industry is of practical significance.Since reform and opening-up, China has achieved great improvement in the economic construction and people’s standard of living and consumption level.In the perfect environments of economic and consumption,not only the traditional retail but also emerging retail industry format such as superstore, exclusive shop, online shop and TV shopping have also witnessed rapid growth. The leading role of emerging retail industry format has been steadily upgrading in the channel in the form of chain operation on a national scale. Jiangsu province is situated at southeast China the coast,which has the superiority of developing retail industry and makes unceasing progress in the good environment for development. Whereas, along with the open of retail industry market, the competition in retai industry has become drastic,which would be hit to domestic retail industry. Therefore, how to cope with the changing competitive environment and improve the competitiveness of the retail level has become a key problem need to be solved to retail industry.The article summarizes basing on a lot of reading the domestic and foreign literature about competitive aility of retail industry.Firstly,there is a summary of competitive aility of retail industry theory analyzing the main factors influencing the competitiveness of retail industry. Secondly, building the comprehensive evaluation index system of retail industry and having conducted the thorough research on the competitiveness of retail industry of 13 cities in jiangsu province using factor analysis basing on the data which can be acquired and analyzing the competitiveness of retail industry six provinces and one city in the eastern China using cluster analysis. Based on results of the analysis, the article carrys on the science appraisal to the competitiveness of retail industry of jiangsu province,analysing the advantages and disadvantages of its existence.Finally, bring forward related policy suggestions:improving the function of industrial policy, expanding scaleof retail industry, applying information technology to strengthen the competitiveness of retail industry of jiangsu province, promoting the development of modern logistics.Only in this way can retail industry of jiangsu province get better and faster development and play an important role in overall economic development of jiangsu province.