Study On Application Of Internet Finance In TK Insurance Group

The development of China’s insurance industry has quickly speeded and has good prospects since China’s reform and opening up. The comprehensive strength of the insurance industry in China was promoted continuously, and it has become the world’s fourth largest insurance market with a great nation of insurance. The development of China’s insurance industry was not only provided a lot of opportunities, also faced with severe challenges with the rapid rise of the Internet financial. So the Internet financial application in China’s insurance industry should be discussed. What kind of challenge the insurance industry will be faced in the future and what kind of strategy should be formulated, how to innovate, and how to promote the healthy and rapid development of China’s insurance industry through using of the Internet financial become the key to the success of China’s insurance industry, and this also is the problem need to be solved in practice.First, the status quo of China’s insurance industry was analyzed through the PEST analysis method, and the main factors influencing the development of China’s insurance industry was analysis based on the regression model. Basic indicators situation of the development of the insurance in China and abroad industry were analyzed, and found that there had certain differences between them, and China had not entered the insurance powerhouse ranks with a lot of problems. But the results also show that China’s insurance industry had great development potential.Second, the characteristics of the Internet financial and the role of characteristics on the development of China’s insurance industry were analyzed.Third, TK insurance group was used as a case study, and the Internet’s impact on insurance companies and the Internet financial applications in insurance research industry were explored from the strategic planning, operations management, service innovation,marketing innovation, etc. The lacks and new threats of TK insurance group were analyzed by the SWOT matrix analysis method, and then the next step in the company development Suggestions were proposed.Fourth, the development of the Internet financial situation of the insurance industry was summed up, and it can provide reference for relevant policy making.