Development Of Internet Insurance Research Of China

With the development of Internet era,insurance in our country had moved into a high-speed period of development,and in which the development of Internet insurance support a kind of huge and sustainable energy to traditional insurance industry.For now,Internet insurance in our country had stepped into an outbreak time,made an opportunity which let Internet insurance overturn traditional industry in e-economic environment appears,it also brings unprecedented opportunities and challenges to supervision department in our country.As we all know,insurance is a special kind of good,and it dwell on risks,which made operational risks of insurance company is clearly higher than the other firms.And on the other hand,insurance operation has a strong externality.That means whatever the behavior can result to the company itself,it also can result in the whole industry as alleged public goods.Before 2005 our country took the regime of recessive fund of the insurance guarantee,and as the idea of management of insurance guarantee emerges,the transition of recessive to dominant has been made.Although the transition can better the institution of customers benefits,it still help nothing to do with the “free-riding”.After so many years' exploring,with the thriving of the internet financial business in our country,the emergence of internet insurance give a huge space for the traditional industry,and become the main impetus of the business increasing.Also,the modem of the internet insurance itself can overcome many disadvantages had ever existed in traditional industry,and can show a huge impact in making customers experience better services.It can be said that it not only extend the industry chain,but can also take a good lead on traditional industry to a more proficient and useful way.This article dug out promoting function from Internet insurance to traditional industry in the way of data analyses and draw a conclusion about the orientation of insurance industry's development in our country,sum up the reason of the emergence and then thriving of the online insurance,at last gave out related proposals for the facing problems in the development of the internet insurance.