The Tourism Development Of Ancient China Love Culture

With the development of tourism, mass tourism can not meet the increasing needs of the tourists. Tourists’ requirement gets higher and higher on tourism products. What tourists are pursuing is no longer at the staged authenticity, but more inclined to explore the cultural authenticity behind the stage. Therefore, the need to experience and consume in cultural tourism areas becomes bigger and bigger. Love culture tourism is a Cultural experience‐based activity and becomes more and more popular by tourists. On the basis of collecting materials and field investigations, this thesis discussed development significance and future development model on about ancient love culture tourism resources in China.Ancient China love culture resource as objects, thesis uses Documentary Method, Questionnaire Survey and Field Survey to analysis the love culture tourism destination, which contents five chapters. Chapter one includes research background, meaning, research status summary, methods and theories of this thesis as well. Chapter two analyze the love culture resources, includes the type, distribution and character of ancient China love story. Chapter three analyzes the development status, significance of love culture. In this chapter, we will understand the tourists’ perception of scenic spot based on the result of Questionnaire survey. Chapter four is the key point of this thesis. This part mainly studied some general ideas of development on love culture tourism. Chapter five is case study. This part demonstrated the correctness about development ideas in former part by the analysis of Liang Zhu Cultural Park and Qu Jiang Hang Yao Relic Park. The last part is the conclusion of this thesis. This part summarized this thesis, made some conclusion and showed the shortage of this thesis and the future outlook.