The Design For Strategies Management Of Kangding Paomashan Tourism Developing Company

Along with the continually and stable growth of Chinese macroeconomy, China's traveling profession develops quickly. As the hometown of China's love song, Paomashan has the unique and un duplicated cultural connotation and the traveling resources, and has good development opportunity and potential; But because it does not have the explicit strategic target and the developmental strategy, Paomashan is at one kind of slow development phase at present, and it's development and operation has still not obtained the tangible effect.This treatise's research object is Kangding Paomashan Tourism Developing Company, in this research, the article adopted qualitative and measurable way, also, this treatise based on market investigation and study, and many economic and administration thesises, much of material and fieldwork.The paper's whole structure is: firstly, display the macroscopical and field circumstances and internal conditions; secondly, carry on the detailed market investigation and study;lastly, put forward Paomashan Company's horizontal multiplication developmental strategy and variation competition strategy, and implementation plan from two aspects of project design and markting plan.This treatise's outcome, research way and structure are very helpful to this company's strategy management, also, can provide reference value to some enterprises in the same fields.