Study On Development Strategy Of Minmetals Logistics Group Tianjin Forwarders Company Limited

China’s logistics industry started relatively late, but with China’s entry into WTO, the logistics industry gradually adapt to the market, while in developed countries, the advanced logistics enterprises also have stationed in our domestic market, with the advanced concept and mode of operation of the impact from the transnational enterprise, our logistics enterprises are more market-oriented, but also facing increasingly fierce industry competition. In recent years, the foreign trade market instability, the freight forwarding industry competition led to industry profits decline, the price war makes the industry vicious competition situation spread. But the state-owned enterprises as the background and advantages of its own, how to face intense competition and the bad economic situation? what kind of development strategy should take? How to implement these strategies? This will determine how Minmetals Logistics Group Tianjin Forwarding Co.,Ltd to survive and develop.Minmetals Logistics Group Tianjin Forwarding Co.,Ltd how to keep the developmentand constantly improve the progress in the complex economic situation, what is the feasibility of views or reference scheme can learn from? This paper systematically studies.This paper analyzes the external environment of Tianjin Forwarding company, and then using Potter’s five forces model and SWOT analysis the external economic environment. Through the analysis we can determine the Tianjin Forwarding Co.,Ltd should implement service differentiation strategy, integration strategy, transition to the third party logistics strategy and information networking strategy to cope with the adverse market environment.