The Network Marketing’s Problems And Countermeasures Research Of LEYI International Travel Agency

The development of science and technology and information industry has brought the modern consumption into an era of network, network marketing has been applied and flourished, so does the tourism industry. With the widespread use of information technology and the continually expand market share of the online travel, more and more travel companies have recognized the importance of network marketing, therefore they make great efforts to explore the future way, travel agency is one of the representatives. Travel agency, hailed as the leading travel industry, is the promoter and organizer of tourist activities, it’s also an important operator of tourism products who plays a role of bridge between consumers and tourist destination, tourists and their suppliers, the network management situation of travel agency industry constraints and affects the development of the whole tourism industry to a considerable extent. However, according to the current data, the online operating situation of travel agency is out of proportion to its position in the industry, compared with the hotel industry, transportation industry, it relatively lags behind, in respect of network marketing, it is basically in the initial and exploratory stage.The traditional marketing model is clearly outdated, meantime it is confronted with fierce competition of rising online travel companies who newly make access to the field of tourism. In an era of Internet, with the advance and popularity of the network technology, the younger and broader of network consumer groups, and the continually enhance of consumption capability, tourism consumption network is an inevitable development trend, the travel agency network marketing naturally becomes an indispensable operating way, besides the traditional way of operating means, therefore, travel network marketing, methods and strategies have been taken on the agenda by the industry, the study of these problems which influence the success of the business, is undoubtedly important to explore the theoretical value and practical significance.Based on the above understanding, the author takes LEYI International Travel Service Agency as the study case, made the local investigation and visit of the network marketing situation, marketing strategy, and the existing problems, on the basis of analysis of the causes of the problems, the author proposed network marketing strategies, expecting to provide theoretical guidance and useful lessons for other travel network marketing by this case study. This paper is divided into six parts, The first part is an introduction to the research background, research status, purpose and significance, research ideas and methods to make elaborate; the second and third parts of the network marketing theory and travel agencies Internet marketing were introduced; the fourth part of network marketing status quo of LEYI international travel combined with music station on the current status and travel network marketing environment analysis; The fifth part of the analysis for the fourth part of the problems presented to LEYI International Travel Network Marketing strategic advice; The sixth part of the paper’s conclusions.