The Development Of Wuhan River Beach Wetland Tourism

Along with the rapid growth of national economy, people demand of diversification, produced many new tourism activity, the river beach wetland tourism is a type of many in the tourism activities.Urban river wetland is a kind of landscape river flows through the ground naturally formed, often is the green ecological corridor, to the urban ecological balance and maintain of the system and flood control and drainage and other safety protection has an irreplaceable role. At the same time, urban river beach because geographically located in the downtown, near the water water, has the characteristics of biological species diversity, and thus the river beach wetland as a kind of tourism resources, not only has a unique landscape, appreciate the value of living in the narrow space of the urban residents, has a unique appeal, in sorching summer often become a place for people to enjoy the cool, other seasons also become urban and nonlocal tourist is a good place for leisure travel and vacation, the rich tourism resources of the city has an irreplaceable role.Wuhan Yangtze river flows through wuhan city river beach come into being a large area of wetland, was left as a geomantic precious place of wuhan nature, to sustain urban ecological balance, regulating climate, undoubtedly has a unique role, at the same time, the river beach is located in the commercial business circle, witnessed the wuhan cities, business development, carrying the rich history and culture, the particularity of its resources, landscape, if we can reasonable use and the development, can make the river beach become a business card of wuhan city, this to guarantee the construction of wuhan municipal government put forward the realization of the scenic and cultural city desire, improve the grade of the city and tourism resources, rich in wuhan city, has the very vital significance.It is worth noting that the river wetland tourism is a type of ecological tourism, under the condition of market economy, the scientific and reasonable development and utilization of wetland resources, to achieve "the development and utilization, in the protection of share to protect the interests of the" concept, to realize ecological benefit, social benefit, economic benefit is the unity of the three aspects, to make the experience of advocate natural, return to natural wetland tourism development philosophy, is worth the parties think topic.Wuhan river beach wetland at present is still in the original, very accord with the characteristics of the ecological tourism industry, and development costs are relatively low. In recent years, with the deepening of the reform and open, enhancement of the urban economic strength, wuhan sped up the pace of urban construction, how to improve the urban environment, enhance urban functions and taste, management and decision making on the agenda. Wuhan municipal government decision-making is put forward to wuhan idea become a super-large ecotype city construction. Municipal government departments concerned to strengthen the greening and ecological landscape construction project development along the river, river beach as an important part in the ecological system in wuhan city, how to through the planning and construction, reconstruction and a series of regulation measures, make river beach both maintain balance of urban ecosystem, flood control and drainage function, at the same time can provide people leisure fitness for vacation, and then developed into tourism scenic area, achieve win-win purpose, for other similar urban rivers wetland protection and provide beneficial enlightenment, is a subject worth exploring.In this paper the author river beach wetland tourism development in wuhan as the research object, the guiding thought of wetland eco-tourism theory system, using literature research, field investigation, case interview, case analysis, SWOT analysis and other methods were studied. Paper first of all, on the base of wetland ecological, economic and social benefits and the scientific research value as well as feasibility of tourist development theory, according to the national tourism resources evaluation standard of river beach wetland tourism resources classification and evaluation, in combination with the development case, tourism industry experts and scholars at home and abroad, the urban residents, tourists interview opinion, on the basis of analysis of wuhan river beach wetland tourism development present situation and existing problems, on the basis of wetland tourism development experience at home and abroad for reference, put forward the river beach wetland tourism product development ideas and specific marketing strategies, most paper can be divided into the following:First chapter is introduction, this paper discusses the research background and significance, introduces the domestic research status of river beach wetland tourism development theory and viewpoints, research content and method and technical route of research; The second chapter related theory, summarize the content definition of relevant concepts, the river beach wetland tourism development way, related to wetland protection and exploitation and utilization of theory, the theoretical basis of tourist marketing and other related research; The third chapter analyzes river wetland functions, evaluate its ecological function, economic function and social function; The fourth chapter from the tourist resources type, the tourism resources value, resources development and utilization status of wetland tourism resources and its development status quo of evaluation; The fifth chapter discusses the river beach wetland tourism development present situation and the main problems; The sixth chapter SWOT analysis was carried out on the river beach wetland tourism resource development; Chapter vii from the development strategy, development mode, market positioning, product design, marketing slogan, line combination, operation way several aspects discusses the river beach wetland tourism development strategy and the specific distribution measures; Chapter 8 of the full text summary and outlook. Put forward some Suggestions for future research.