Commercial Banks To Support The Development Of The Wudang Mountain Scenic Area Tourism Enterprise Problems And Countermeasures

The banking industry has long been China’s pillar industry in the national economy and the core of industry, In the market economy of our country reform and constantly move forward, continue to promote the transformation and upgrading of the industrial structure of each industry, constantly adjusting process, banking support to the entity economy played a crucial role, at the same time, for the banking industry to support the real economy development related theory research also gradually thorough and perfect, especially in the bank for the real estate industry, the bank for the energy industry, the bank for the construction of infrastructure, the bank for the automotive manufacturing industry support is particularly obvious. After entering in twenty-first Century, severe environmental pollution problems facing our country, our government is taking strong measures, the implementation of the upgrading and transformation of various industries, especially the vigorously support the development of low carbon environmental protection industry, the tourism industry as a green industry, has attracted more and more attention at all levels of government, but the development and the development of tourism the industry is faced with a lot of funding gap, in the early development of the area in urgent need of a large amount of capital investment, and the banking sector for the financial support of the tourism industry, from the current point of view remains to be further increased, especially for the development of the central and western regions of the tourism resources has to be continued to strengthen support.1st December,2009, the State Council to the hair (2009) No.41 issued "views on accelerating the development of tourism", the views put forward for tourism industry to increase financial support, reflecting the state to support the development of the tourism industry in the financial support policy, and gave financial support to the tourism industry specific development guidance. In the aftermath of the 2012, the people’s Bank of Chinese seven departments jointly issued the "opinions on the" financial support for tourism development comprehensively and systematically put forward the views of a number of guidance to strengthen and improve the tourism financial services. In order to respond positively, implement, implement the state of the tourism industry, especially to the tourism industry in the Midwest policy support, Hubei province people’s Government of Shiyan city and the Wudang Mountains Scenic Area Management Committee jointly with the local banks and other financial sector made a series of attempts and innovation, aims to further promote the vigorous development of Wudang tourism industry, development prospects of local bank financial departments have also optimistic about the development of local tourism, introduced a series of measures to support the local tourism, to boost tourism in Shiyan city to become a strong city, Wudang Mountains scenic area be made great contributions in Hubei province tourism benchmarking.This article is in this background, extensive research by in-depth Wudang tourism enterprises in tourism scenic area and the local bank, in-depth analysis of the bank to support the development of local tourism enterprises, mainly on the financial evaluation, the company’s industry environment and core competitiveness evaluation, credit evaluation, credit total income and credit risk are analyzed, and in-depth study of the existing problems, and puts forward some feasible suggestions and advice to solve these problems, we hope this research can provide theoretical reference and practical guidance for the local tourism business and banking cooperation development.