Study On The Marketing Strategy Of Connector Products In A Company

As the basis of the original important, almost all of the electronic products to use the connector, therefore, the connector has extensive application. Technology progress and dare not up-to-date electronic system is a wide range of application in daily equipment factors are the number of connectors demand played a direct or indirect role. Especially in recent years, our country’s economy has made great progress; the development of traffic, servers, oil, communication and so on has spawned a huge connector demand. Therefore, as a "world factory", China is the largest connector industry potential market, market capacity and growth. However, due to the influence of the global economic downturn, the connector aggregate demand growth has been slowing, rising industry competition. For A company, in the face of increasingly fierce industry competition situation, it must carefully analyze the phenomenon of decline in corporate performance, based on the external marketing situation, according to own actual situation, combined with the existing various resources, to the enterprise’s overall marketing strategy and the strategy to reposition and planning, as certain reference and reference to the decision of the leadership.Based on the global competition in the market as the background, on the connector industry before the world is ranked five strong companies A is studied. The article first combs the concept of marketing, and then makes a detailed analysis on including the target market marketing theory, the combination of 4P, and five force models and so on. On this basis, analysis of the A’s market environment, internal and external competitive environment and so on are analyzed, on the company’s current marketing problems existing in-depth digging. Secondly, the formulation of strategic objectives for the next marketing, and target market marketing theory as the support, carried out on the market thin differentiation treatment, and the communication server and selected as the key market next, end and positioning in the high-end market as its target market. After the study, this paper made some improvement on the marketing strategy of A company in the future:set up take the customer as the basic starting point of the work idea, make the reasonable price, the appropriate use of promotion strategy, to provide customer satisfaction of products, thus completing the marketing task, achieve the goal of. Finally, the article also carried out in the sales strategy gives the security measures from the following aspects: first, the enterprise culture; two, human resources; three, organization structure.The proposed connector products marketing strategy and tactics can provide some suggestions for the managers of A company in the process of strategic decision, in order to improve the operating performance of A company. At the same time, it can provide certain reference and reference for other company’s strategic positioning, and has certain research value.