Product Development Strategy Of SDTH Garlic Company

The product development strategy is based on the environment and the available resou rces, for the enterprise survival and the development of long-term stability, achieve enterpr ise strategy and overall planning and make the product development scheme. It has also the function that department managers can grasp the implementation of the overall strategy of the enterprise responsibility and requirements of application more clearly. Apply the more effective business function and ensure the realization of the goal of enterprise.Due to SDTH garlic company product development strategy is not perfect, the research and development team suffers a lot and walks a lot of detours in the process of product development. In this article, on the basis of the analysis of garlic products industry environmental, predict the garlic products industry development trend and the main product demand. The article combines actual situation and existing resources sufficiently, in order to find the existing problems of different production line in the enterprise. combining the market demand of the dehydrated vegetable market, fresh vegetable market and the plant extracts market, using the SWOT to analyze the opportunities, threats, weaknesses and advantages of the product development environment, mainly analyze the existing problems in the development process. Adopt the method of life cycle analysis and analyze the main products market development trend. At the same time, according to the related theory of product innovation, combine the new changes of industry and enterprise itself, scientifically select target market and perfect the product development system. Focus on the development of FD fruits and vegetables high-end target market, garlic saccharine comprehensive development project target market. Formulate and implement more suitable system of the product development strategy for the company.From the differentiation strategy, product portfolio strategy, brand strategy these three aspects, analyze specifically and select the product development strategy, and make the following product development strategy of the implementation of the safeguard measures: Accelerate the implementation of talents strategy, implement variety of technical development strategy, the prospective market development measures, and support for thee effectiveness of the development project and management policy etc. These safeguard measures can help SDTH garlic company to implement product strategy and at the same time reduce market risk. It makes SDTH garlic company follow the principles of forging brand "TH", implement fresh products, dehydrated products, deep processing of the three pillars for the new product, and develop into a leading domestic base of garlic products and high quality suppliers. Through the successful implementation of the product development strategy, in order to continuously improve the overall strength of enterprise and brand reputation, and cultivate enterprise’s core competitiveness.