The Saint Results In The Sundance Clothes To Play The Part Of The Limited Company Core Competitive Ability Promotion Strategy Research

Along with the economical global integration gradually formation, the our country market economy unceasing deepening, the enterprise market competition unceasingly intensifies, the people pay attention to the enterprise core competitive ability day by day the research. The national economy continues high speed to grow, the lives of the people level obtains the enhancement day by day, our country has specially joined WTO, enormous impetus clothing industry development. In recent years the our country clothing enterprise whole economical condition continued to change for the better, has urged the clothing industry enormous development, in the clothing enterprise's quantity the large increase, in the enterprise output so, product variety, variety name many, in the product quality unceasingly obtained the promotion, the exportation bringing in foreign exchange income aspect also is successively climbs, the market competition was day by day intense. Therefore, the sundance clothing limits the company (to hereafter refer to as sundance) the competitive advantage receives the serious challenge.This article through to the enterprise core competitive ability general archery target research, has analyzed the enterprise core competitive ability connotation and the essence, has discussed the enterprise core competitive ability formation mechanism, and has entered the analysis using the SWOT analysis mentality to the clothing enterprise's development present situation, has studied the clothing enterprise core competitive ability analysis and the recognition with emphasis. Through has carried on the analysis to the sundance present situation and the particularity, has carried on a series of appraisals to the sundance existing core competitive ability, has analyzed in the sundance external environment opportunity and the threat and internal resources and the ability superior inferiority, and has carried on the concrete induction summary. Question exists which according to the sundance t existing core competitive ability in, in view of faced with the environment threat and the resources and the ability inferiority, proposed the sundance should display the internal resources superiority, holds the market opportunity. Makes concrete from speeds up the establishment modern enterprise system, sharpens the enterprise innovation ability, acquires the brand consciousness, the renewal marketing idea, cultivates the unique...