Research On The Marketing Strategy Of Hangzhou VLT Company

Since the rapid development of international economy and construction, the world chemical industry is developing very quickly. Meanwhile, the competition of fine chemical companies is more and more strong. This article is based on this background, research on the problem of of our country system, Take VLT Company in Hangzhou as an example to optimize the path and countermeasure choice of marketing strategy of private chemical enterprises China international forward under the new situation.In the study, this paper will stick to the proposed the question, analysis and solving the problem as of "three steps" research paradigm, using theory analyze and comparing analyze, the integrated use of international marketing, strategic management, organizational behavior, enterprise management and mathematical statistics, and many other disciplines of knowledge, closely combining the domestic and international market environment and the opportunities and challenges, fully analyze he advantage, dis-advantage, opportunity and threaten details.In the fourth and fifth chapter, combine with the competitors analyze and the market category and target market and product location all those reasonable international marketing strategy to change the marketing weakness and built up a strong marketing Strategic safeguard, including setting up a international sales system, a sales team, and strength the company life, and improve marketing strategy control system so that to make sure Hangzhou VLT company will win as long as it can.