Research On The Convergence Development Of Electronic Commerce And Express Industry

As one of the most important economic transaction form in daily life, electronic commerce can provide people a better quality of life. Electronic commerce breaks the traditional trade geographical restrictions and time constraint which can reduce the transaction costs for business as well as expand the scope of transactions. However, most of electronic commerce objects are physical matters which require express delivery to reach consumers. The existing express systems are unable to cope with the express demand of e-commerce, while consumers give a high level of expectations on the quality and speed of electronic commerce products.On November 11,2014 Tmall platform trading volume reached 57.1 billion and brought 586 million expressage to express industry. The express companies picked up 88.6 million parcels in the single day. Obviously, the electronic commerce has greatly promoted the development of China’s express industry. However, the current development of express industry is unbalanced and incongruous, which is an important reason affecting consumer shopping experience. As the rapid development of information technology, consumer demand becomes diversified and personalized. More and more electronic commerce companies and express companies extend the industrial chain to each other to seek further development. Their cooperation such as technology convergence presents new features of interactive integration and leads to obscure boundaries. The contraction between growing market demand and traditional express courier is the major constrain of their integration development.This article discovers the trend of express industry and electronic commerce convergence based on the theories and concepts of electronic commerce, express industry and relevant industrial integration. Moreover, it analyzes the integration processes and dynamic mechanism of electronic commerce and express industry integration processes. The relationship between the two elements of dynamic mechanism is present from both inside driving force and the external impetus. Fully considered the current development of electronic commerce and express industry, this article summarizes problems and barriers during the development of express industry and electronic commerce integration. Comparing the difference between domestic and international express industry and using outstanding development model of foreign express industry for reference, this article proposes reasonable advices to promote the integration development of electronic commerce and express industry.