"Company+Peasant Household" In Guangxi Cassava Seed-breeding Marketing Model Research

The current of cassava industry has made great development in our country, cassava industry has been rapid development in China, especially in Guangxi, the characteristics of planting area, combined with powerful cassava processing enterprise’s participation, promote the great development of cassava industry, formed the industrialization of cassava dragon type development. So far, Guangxi has exceeded 2.37×105 hectares of cassava, tapioca slice production accounted for more than 70% of the total national output. Based on the data access, to understand the status of the cassava industry development in our country and seed-breeding promotion, on the basis of using the field investigation, case analysis and comprehensive methods to study "company+ peasant household" in Guangxi cassava seed-breeding promotion mode, for the development of the cassava industry in Guangxi provide valuable reference.1. Guangxi cassava industry and company+farmers mode status. We based on the consult literature and survey of cassava industry in Guangxi and company+farmers mode acquired data, a brief description of the contents of two aspects:one is "company+farmer" model of the quo, the characteristics of the system and operation mechanism; the second is the present situation and the characteristics of cassava breeding promotion in Guangxi, And the "company+peasant household" this mode the quo of the process of the development of cassava industry in Guangxi.2. The existing problems and the restricting factors of Guangxi cassava industry and the status of the company+farmer mode. Through Limited by Share Ltd, land reclamation of Guangxi Mingyang biochemical group Guangxi COFCO biomass energy Co. and CNOOC New Energy Investment Co., Ltd. Guangxi Fudao agricultural means of production of cassava breeding mode of research, found that the current Guangxi cassava breeding mode has many problems:the enthusiasm of farmers is low, the lack of new cassava variety, and new technology companies and farmers interest connection mechanism is not perfect, the company and the household contract with or to their own interests, which leads to "company+farmers" this cassava breeding pattern appeared a big bottleneck, therefore, needs comprehensive improvement from the institutions, systems, operational mechanism and functional benefits.3. The strategy of Guangxi cassava industry development and company+farmers model. On the basis of investigation and study, we given the coping strategies in the "company+peasant household" of improved varieties of cassava breeding and spreading mode of organization and system construction, operation mechanism and function and benefit level, in order to improve the operation level in Guangxi "company+peasant household" cassava breeding promotion mode. Specific contents of three aspects:one is to establish and perfect the feasible and effective risk allocation and restriction mechanism to restrict and regulate the corporation and farmers; second is to establish and perfection can be self enforcing "company+peasant household" cassava breeding promotion mode operating mechanism to ensure the healthy development of the "company+peasant household" cassava breeding promotion mode; third is the rational distribution of industry chain of interests to ensure the function and efficiency of the model of "company+peasant household".In short, in the "company+peasant household" cassava breeding promotion mode, the interests of corporation and peasant household is closely related, and only any of our approach in order to ensure the company and farmers in a win-win situation to make the cassava industry sustained and stable development.