The Research On The Reception Problems About The Mainstream Ideology Identification By The Private Entrepreneurs During Transition Period

Since the reform and opening up, with the development of social economy, the transition period of contemporary China into the economic structure and the adjustment of interests,four diversification trend is increasingly clear, the thought of people more independent, more active thinking, acceptance of mainstream ideology began to impact.Group of private entrepreneurs is a new social stratum and produce along with our country modern market economic system continues to establish and perfect, but also an important force in the construction of socialism with Chinese characteristics, is a more important role in contemporary China economy to develop the necessary. Group of private entrepreneurs of the mainstream ideology to accept the problem, not only affects the development of the overall quality of their own and private enterprise, but also has the social greater representation and extensive social influence, to a certain level reflects the contemporary Chinese new social stratum approval degree to the main stream ideology, and reflects and influence on Contemporary Chinese Marx the process of popularization of marxism.In order to accurately grasp the current situation and problems of the current population of our private entrepreneurs accept of the mainstream ideology, the author takes Xinxiang city of Henan Province as an example, through the combination of questionnaire and interview to adopt the way of the current status of the city,400 private entrepreneurs on the mainstream ideology for the preliminary understanding. Through the investigation, as can be seen, the current status of private entrepreneurs in China group acceptance of mainstream ideology mainly as follows:the socialist belief more less, pragmatism, utilitarianism belief; the guiding ideology of the party the whole identity, specific policy relative retention; political participation consciousness is more prominent, the lack of sense of social responsibility; the concept of economic efficiency is relatively strong. The spirit of the pursuit of innovation thought is relatively weak; competition is relatively heavy, the law idea of justice is relatively light; the good faith management idea more realistic practice less cognition, behavior. Its characteristics, mainly to present the importance for the economic interests and neglect of social interests, feedback from the prevention of deviation gradually to support progressive, independent consciousness too strong approval and ignore the social constraints, more selective cognition and practice relatively few separability. The motivation, drive, enterprise culture construction, political participation, the need of the value of life and other factors mainly comes from the economic interests of the.Based on the above situation analysis, we further improve the current group of private entrepreneurs on the mainstream ideology of acceptance, should begin from the following two aspects:the first one is the improvement of the mainstream ideology through the use of guide mode, expand the mainstream ideology of the communication channels, increase the acceptance of mainstream ideology of the carrier, the elimination of cognitive impairment of the mainstream ideology, the optimization of mainstream ideology identity environmental strategy, and actively create a group of private entrepreneurs to accept the mainstream ideology of the social atmosphere; the second one is to improve the theoretical level by strengthening the education of private entrepreneurs in learning, improve their self-cultivation enhanced accept power, strengthen the sense of responsibility to promote the unity of knowing and doing and other initiatives, efforts to improve their own quality to promote the group of private entrepreneurs, the mainstream ideology of acceptance.