Research On The Mainstream Ideological Identity Of College Students In The Environment Of Media Integration

With the rapid update of media technology,the comprehensive integration of traditional media and emerging media has taken substantial steps,and the integration of media has become a reality,which puts the mainstream ideological identity of college students in a new environment,enhances the mainstream ideological identity of college students and increases the identity risk at the same time.In the nineteen major reports of the party,General Secretary Xi Jinping clearly put forward the need to "enhance the ability to control risks" and put the major risks of prevention and mitigation,including ideological risks,at the top of the three major battle areas,demanding "firmly grasp the leadership of ideological work".Therefore,in the new identity environment,using financial media to enhance college students' mainstream ideological identity and prevent and resolve identity risks is of great and far-reaching significance for cultivating builders of socialism with Chinese characteristics,mastering the leadership of ideological work,consolidating the party's ruling position and realizing the great rejuvenation of the Chinese nation.In essence,financial media is an information communication revolution,which is the complementary and integration of the advantages of traditional media and emerging media.In the media environment,there is a diversified development trend of public opinion ecology and public opinion guidance,which affects college students' recognition of the mainstream ideology.By using the problem-based research method,aiming at the problem that China's College Students' identification with the mainstream ideology is affected by the media communication environment,this paper uses the literature research method and investigation research method to combine theoretical analysis with empirical investigation,based on the comprehensive literature and investigation data,This paper analyzes the opportunities and challenges brought by financial media for college students' mainstream ideological identity,as well as the factors restricting and enhancing college students' mainstream ideological identity under the financial media environment.Finally,around the challenges and constraints,guided by solving the existing problems,grasp the conditions and process of identity generation,and propose to combine the advantages of financial media with practical cultivation to enhance the identity subject,that is,college students' rational cognition,emotional resonance,precipitation internalization and behavioral identity of the mainstream ideology,At the same time,we should make use of the advantages of financial media to improve the effectiveness of mainstream ideology construction in the financial media environment by strengthening the appeal of identity object,that is,China's mainstream ideology and the innovation ability of publicity methods Optimizing the identification environment,that is,strengthening the public opinion control mechanism under the financial media environment and improving the government's network supervision,so as to promote college students to form a broad and lasting identification with China's mainstream ideology.This paper studies Chinese college students' identification with the mainstream ideology from the innovative perspective of financial media,which is of the times,and uses the investigation and research method to provide empirical support for the argument of this topic,so as to make the research more persuasive and credible.The purpose of the research is to propose a path to enhance the identity of College Students' mainstream ideology in the financial media environment based on the Marxist ideological theory,so as to master the dominant power of College Students' mainstream ideology in the financial media environment,seize the position of propaganda thought and news public opinion,consolidate the Party's ideological leadership and make use of the communication characteristics and advantages of financial media,Innovate the means of College Students' mainstream ideological identity,and provide new ideas for colleges and universities in China to carry out college students' mainstream ideological education.In short,in the environment of financial media,we should use financial media to enable college students to form a broad and lasting recognition of the mainstream ideology,run through the guiding position of Marxism,continuously improve the influence of the mainstream ideology,consolidate and expand the mainstream ideological position,and make the party and the state firmly grasp the leadership of ideological work.