Hubei Airport Group Enterprise Culture Development Strategy Research

Enterprise culture is a measure of a company an important indicator of the cultural spirit of the team is also the business development of soft power embodied. At present, as China continues to strengthen competition in the market, the enterprise market in the face of complex economic situation, not only need to develop excellent strength, but also need to have a more comprehensive enterprise management philosophy in terms of system management, corporate values and so on. Only in this way, companies can participate in the market place in the competition. Nevertheless, for now China’s major small and medium enterprises on the building of enterprise culture, especially business managers understand the concept of corporate culture and its core meaning, surviving errors on some understanding.Based on the above paper culture Hubei Airport Group companies for the study. Discussed in this paper for incoming investment and construction group practices primarily in the cultural construction of the enterprise, there are several aspects of the current situation and problems, and a combination of theoretical knowledge of their own to start the analysis, discussion, the article also highlights Hubei Airport Group affiliated to Wuhan Tianhe International Airport corporate culture were investigated, and on the problems and deficiencies of its existence are summarized and comb. Finally the conclusions of the study on how to build incoming investment and construction group corporate culture system made from mental, behavioral, institutional and material culture of the four levels of some countermeasures and suggestions on how to ensure the implementation of incoming corporate culture, but also From the group put forward their views on several aspects of security, physical security, manpower to take care of other incoming investment and construction group to build a corporate culture system made some useful work and practice discussed.