Research Of Marketing Management Strategy For Chinese Beverage Packaging Market

From the point of view of the current development of the international market, production of all kinds of products are relatively excess, so in every industry between the increasingly fierce competition, in order to effectively promote the enterprise competitiveness, various industries are in the ongoing marketing work, the beverage industry is also like this. From the point of view of the current development of the international market, production of all kinds of products are relatively excess, so in every industry between the increasingly fierce competition, in order to effectively promote the enterprise competitiveness, various industries are in the ongoing marketing, beverage industry with. Our country economy rapid development, promote the development of beverage industry and beverage packaging industry, beverage packaging also by single at the beginning, development to the current diversified, whether from the appearance of the package or packaging material, compared to the previous compared great progress and development space.Although our country in the beverage packaging presents diverse forms, but beverage packaging market is still some foreign enterprises to seize, these enterprises not only advanced technology, but also has a complete marketing system, which is the development of beverage packaging enterprises in China caused great negative impact. In order to cope with the current phenomenon. This paper focuses on Chinese beverage packaging market marketing strategy research, and to the Swedish company Tetra Pak as an example, the development and related strategies are analyzed. Tetra Pak as an intermediate packaging manufacturer both has made a great success both in the marketing and technology, technology innovation and marketing strategy of diversification to the packaging industry in the international market has obvious advantages, according to the situation of China, Tetra Pak proposed strategy. Through the study of this paper, summarizes in our country currently in the beverage packaging market development features include::gradually establish a beverage packaging marketing system, foreign permeate the domestic market to speed up the pace, increase the beverage packaging business financing efforts, "price" wind swept again the beverage packaging industry.Based on the above characteristics, this paper studies the marketing strategy of Chinese beverage packaging market.In this paper, the first part simply analyzes our country present packaging market situation, in the second part of the Tetra Pak’s "reverse marketing" product strategy based, innovative products and market for Wizard "channel strategy analysis, the third part according to the analysis of the Tetra Pak company marketing means results are presented enlightenment that our country enterprise products worth learning. Through a combination of theory and practical methods, on the problems existing in the field of beverage packaging company Tetra Pak and developments in the research, through the Tetra Pak this successful case, summarize and analyze the Tetra Pak company in the Chinese market marketing a variety of means, finally summarizes the enlightenment to our country enterprise.