Marketing Strategy Study Of Good World Enlightenment Company

Many countries such as the U.S.A, New Zealand, and countries in Europe have carried out enlightenment education programs for infants since 1970s. Enlightenment education is a promising industry in China. There are many problems in the relevant marketing activities for the industry is new in China. It is very important to make an effective marketing strategy for an effective strategy can play a great role in winning the market and keeping ahead.Based on present marketing status in Good World and relevant theories about enterprise operating strategy and marketing strategy, this paper does as follows: Firstly, on the basis of the investigation and contrast this paper researches the strength, weakness, opportunity and threat of Good World by analyzing the external environment and internal resources. Then marketing targets are analyzed and selected by BSC. After the overall analysis of the strength, weakness, opportunity and threat of Good World by using SWOT, the marketing strategy of Good World is determined. The strategy is growth strategy, which is to make the most of the predominance of Good World in human resource, finance and marketing ability, and enlarge the market share by making use of market opportunities in order to realize the mutual winning of customers, society and Good World. Finally a marketing work project of Good World is designed to ensure the implementation of above-mentioned strategy.