Great Wall Securities Qingdao Business Development Strategy Research

China's capital market development is only a short period of seventeen years.The size of the market,including the number of listed companies and the number of investors has been developed rapidly.During this period,the operation of the securities business department from early the "shopkeeper" system which wait for customers now become the "peddler" system which take active marketing and proactive service.107 firms nationwide, as well as 3205's recent business has been in the business development strategy in the search for differences,and them attempt to change the status which securities business department like have" By-day meal" in order to shake off the situation which be purchased and merged by other brokerage because of financial loss.Qingdao Great Wall Securities Sales Department which I work now is the Great Wall securities company's branch.Since opening in 2000,the sale department's long-term profit and loss depends on the secondary market of the securities is good or bad for a long time.A period of five years,I continue to study the performance of outstanding local business departments from the imitation of their self-management approach to the thinking of the difference between sales departments of development.I spent nearly four years searching around and sticking the way of professional services and marketing.The sales Department in Qingdao become a better brand degrees than before,department and its market ranking from the penultimate to the top ten.Since 2006 it has been operating to maintain a good level of profitability under the premise of norms.Market in the continuous development,China's securities market will be more standardized,the securities market will become more and more enormous room for development,securities brokerage business will become more and more intense competition,investors will be gradually from retail structure to centre to the institutional investors.The development of the securities business department will also follow the market changes,facing the great survival challenges.How to keep be not out of the market and be sustainable profitable growth will be securities of each company and the Ministry's thinking and the pursuit of business direction.I am no exception,as the Great Wall Securities Qingdao Department on current steady growth in business,I attempt to find out the core issues which restrict sales department to sustainable long-term develop in the future through the research of the stock market future development trend,the profound understanding of The Great Wall Securities future developing strategy and the analysis on the status quo of business.I will put forward strategies to deal with and resolve these problems as so as determine clear development strategies for Qingdao Great Wall Securities and put them into practiceAlthough the development of the securities business department link to its own securities companies 's development,a large number of past cases to prove that even if brokerage headquarters have a good development strategy,they rely on the Department's effective implementation.If sales of long-term loss of their own development,passive indicators headquarters chasing tasks,do not take the initiative to deal with their own territorial changes in the market,them will eventually face out because decline in performance or can not effectively complete the task which the headquarters assign and some other factors.The phenomenon that the nationwide annual brokerage business's general managers continue to be appointed is to do a good job of supportingI firmly believe that we maintain a clear and effective business development strategy of the Department,not only can change the business department the passive situation of" By-day meal",but also assist to sustainable profitable for sales department and truly be an undefeated position in competitive and development of the market.I hope that the research which about development strategy of own business department will provide the necessary reference for many other securities business departments in nationwide.