The Research On The Development Strategy Of Ha Long Bay Tourism In Vietnam

Tourism is a strategic industry, low resource consumption, lead coefficient, employment opportunities, comprehensive benefits. March 2012, Ha Long Bay continues to be selected as one of the seven new natural wonders. Previously, Ha Long Bay in 1994 and 2000 with the aesthetic value of geological and geomorphological value with the UNESCO (UNESCO) recognized as a world natural heritage. As Vietnam’s most famous tourist attraction in the current Vietnam’s economic development and social stability, people’s lives become increasingly affluent, opening under initial results of background, Halong Bay tourism will usher in the great development opportunities. In the future, Vietnam Halong Bay tourism how quality and efficiency, upgrade, and writing a new chapter, a new glory, is the proposition of an era and historic task must be completed.Vietnam’s Ha Long Bay in the full research paper rich and diverse natural resources, tourism, a good social environment, convenient transportation, the country’s opening-up policy is proposed based on the existence of Halong Tourism Development the following problems: inadequate government attaches great importance; and low levels of tourism product design lack of features; tourism investment mechanisms are inadequate, the investment environment is limited; tourism financing structure is irrational; promotion efforts owed, low quality of service, and poor management. On the basis of analysis of the problem, the paper on Halong Bay, Vietnam tourism development environment of the SWOT analysis, that the opportunities and threats coexist, but the opportunities outweigh the threats. Halong proposed tourism should fully tap the natural ecological and cultural tourism resources, tourism market segmentation, strengthen boutique brand building to the natural, cultural tourism as the basis, as the most important leisure and health tourism, eco-tourism and conference tourism business as a new growth point to build high-end tourism and leisure Golden Gulf region has tropical; become radiation whole Vietnam, Southeast Asian modern tourist center; the world has a strong attraction famous tourist destination. To this end, Vietnam Halong Bay tourism development has five main tasks:One is to strengthen the government, optimize the development environment; the second is based on key planning and development, Daiso famous brand tourism products; third is to further strengthen infrastructure construction, improve the investment environment; Fourth multi-channel financing, to increase tourism investment. Fifth, improve service quality, improve train tourism personnel.Thesis Halong Bay, Vietnam tourism development strategy, developing an overall program of Halong Bay and direction of tourism development, will directly promote the health and long-term development of tourism in Halong Bay, Vietnam, and play a leading role model of tourism development in other areas.