Study On Chinese Tourists’ Travel Preference In Ha Long Bay,Vietnam

China is one of the countries with the highest economic growth rate in the world.Social development has led to an increase in people’s living demand,which has also indirectly become the main reason for the development of tourism.According to a report released by the China Tourism Research Institute,China’s tourism economy will continue to grow faster than GDP in 2019.Both the domestic and outbound tourism markets are steadily growing,with Chinese citizens travelling abroad out of 155 million,up 3.3%year-on-year.With the increasing number of outbound tourists from China,their requirements for tourist destinations are getting higher and higher.Due to the long-term friendly relationship between China and Vietnam,the proximity and convenient transportation,more and more Chinese tourists Choose Vietnam as their tourist destination.Among them,Halong Bay is one of Vietnam’s characteristic tourist attractions and a world cultural heritage recognized by the United Nations Educational,Scientific and Cultural Organization.It has therefore become one of the must-visit destinations for Chinese tourists.In 2019,Halong Bay received 5.7 million international tourists,an increase of 15%over 2018,with the largest proportion of Chinese tourists.In recent years,Vietnam has increasingly focused on the development of the Chinese tourism market based on market orientation,and has increased the satisfaction of Chinese tourists by investigating and studying Chinese tourists’ travel preferences.But most of the research scope is very wide,and the solutions proposed are very macro,so it is not really suitable for a specific travel mode.Based on the current research status and the achievements of previous scholars,this article studies Chinese tourists’ travel preference in Ha Long bay,Vietnam.First,after collecting and reading many domestic and foreign related materials,summarize the achievements of scholars on tourism preference research,analyze relevant theoretical knowledge,and define concepts related to tourism preference.Next,a questionnaire was designed.Since the Chinese tourists in Vietnam,Halong Bay were the subjects of the survey,an effective questionnaire was collected,followed by descriptive statistical analysis and influencing factor analysis.This survey mainly conducts research in six major areas:accommodation,food,transportation,travel,shopping,and entertainment.After recovering the effective questionnaire,a database of effective questionnaires is established,and then statistical software such as SPSS and EXCEL is used for analysis.The reliability of the variables is tested by using Cronbach Alpha,and then the satisfaction of tourists with each factor is evaluated through descriptive analysis.In order to further analyze the tourist satisfaction and its distribution,in-depth discussion of the distribution of the influencing factors and their causes.Therefore,we can see the preference of Chinese tourists in Halong Bay,and also know which factors have the greatest impact on the satisfaction of Chinese tourists.Finally,putting forward some countermeasures and Suggestions to effectively improve the satisfaction of Chinese tourists in halong bay,Vietnam,in order to provide reference for the healthy development of local tourism.