Research On The International Competitiveness Of Vietnam's Tourism Industry Based On TTCI

Tourism has become one of the strategic occupations in Vietnam.which is rich in tourism resources,and has beautiful natural scenery,rich delicious food,traditional culture with oriental and local features,that preferred by tourists from all over the world.tourism industry started late in Vietnam,and there are still some gaps compared with the relatively mature developing countries in Southeast Asia.The paper is based on the "Travel and Tourism Competitiveness Index"(TTCI)proposed by the World Economic Forum(WEF),reading the international Travel and Tourism Competitiveness Index by analyzing the current situation of Vietnam's tourism industry,and found the main problems and the reasons.Finally,and takes some countermeasures to improve Vietnam's international competitiveness.and the following results are obtained:(1)Vietnam has unique natural and humanity tourism resources as a healthy and emerging tourism destination in Southeast Asia,It is have high quality and various forms of major tourist products.it is presents the label image of "safety,friendliness and quality" created by the Vietnam government with the tourism market is expanding steadily.(2)Considering the current situation of Vietnam's tourism industry,by observing the changes of Travel and Tourism Competitiveness Index in recent years,and horizontally comparing the differences of Travel and Tourism Competitiveness index with Thailand,Philippines,Malaysia and Cambodia,it is concluded that its tourism industry competitiveness is generally in the lower middle level and it still has very large improvement space.(3)Analyzing the current situation of Vietnam's tourism industry,we find that the problems such as backward tourism infrastructure,destruction of tourism resources and low rate of repeat tourists and obtained the main reasons for the low competitiveness are policy support not enough,limited fund investment,weak public awareness,lack of marketing and shortage of professionals.(4)In order to further enhance the international competitiveness of the Vietnam tourism industry,The author puts forward some suggestions,such as optimizing the development industry environment,increasing investment in infrastructure,enhancing environmental awareness and promoting sustainable development,increasing tourismmarketing publicity,and training professional tourism talents.