The Research On The Marketing Combination Strategy Of The Antibacterial Drugs For BH Pharmaceutical Company

Under the guidance of the pharmaceutical industry "Twelfth Five Year Plan", China’s pharmaceutical industry will remain steady development, economic growth and security policy will promote the rapid growth of medical consumption, under the trend of structural adjustment to promote transformation and concentration degrees, technical innovation, quality and safety, international competitiveness of Chinese material medicine industry, have a certain degree of ascension and in a new version of the GMP certificate for process, will also enhance the overall quality and the value of pharmaceutical products, which is the development of raw material medicine enterprise in our country to create a favorable external environment. BH pharmaceutical company was established in 2002, for the national GSP certification enterprises, through long-term accumulation and efforts, the company has been successful for the most influential pharmaceutical companies in Southern China region. The past, antibacterial drugs raw materials not BH pharmaceutical company focused on the development and the lack of effective investment. At the same time, BH pharmaceutical company’s lack of antibacterial drugs raw materials products marketing strategy planning and implementation of marketing strategy and security exist some errors, resulting in BH pharmaceutical company points antibacterial drugs raw materials products lack of market competitiveness, unable to give the company benefit. Paper through the use of SWOT analysis tool, the status of BH pharmaceutical company raw material medicine product external marketing environment and the company launches the analysis and the research, by using QSPM matrix tool for determining the company’s marketing strategy should be positioned in the antibacterial drugs raw materials market development. Finally around the antibacterial drugs raw materials of marketing strategy and positioning, to 4V (variation, Versatility, value, vibration) theory for the formulation of marketing strategy on the basis of the theory, developed in line with the BH pharmaceutical company actual development and adapt to the market environment and effective product marketing strategy, for the antibacterial drugs raw materials products marketing strategy, the raw material drug companies to increase sales, expand the size of the market, and put forward measures to ensure the marketing strategy implementation of BH pharmaceutical company, enables companies to more efficiently carry out marketing activities of antibacterial drugs raw materials products.