Research On Development Strategy Of YM Coal Industry Company

The development and utilization of coal resources is relating the people's livelihood of our country, relating the sustainable development of human civilization, determing our country's economic development. With the "Eleventh Five-Year Plan" ending and the "Second Five-Year Plan" released, the policy has new regulations and guidelines to coal industry and business of our country. In the long run, the strategic planning is more significant to coal companies, and directs the development forward and provides the enterprises for the companies. So each enterprise should respond to national development policy positively, and develop a strategic development to suitable themselves. YM Coal Group Corporation, as a large state-owned enterprise, should actively respond to national policy in the development and progress. And with the continued expansion of coal enterprises and other related industries to develop, the strategic planning has become imperative.First this paper studies the strategy background and significance of YM coal, so that the readers have a basic knowledge and understanding. Second, based on the results of the modern strategic planning and corporate strategic planning studied by domestic and foreign scholars, the author analysis the internal and external environment of YM coal company, and its own strengths, weaknesses, facing opportunities and challenges using the SWOT. This paper researches focus on the company's strategic choice and implementation and proposes the company's development strategy, strategic focus and positioning the company's development strategy for the centralization strategy. Third, the author proposes the company's strategic implementation plan, that is coal mining and washing, coal chemical industry, and power industry. The last, in order to ensure the smooth implementation of the strategy, the author proposes some appropriate safeguards from different levels.Overall, the main idea of this study is to ask questions, analyze problems and problem-solving process, from the company's need for strategic planning, analyzing its internal and external environment and their status, and finaliy to develop a strategic plan and put into implementation. At the same time, the paper proposes some specific implementation plan and methodology, which provides a reference for other coal mines.