An Empirical Research On The Influence Of Entrepreneurial Traits On The Performance Of The New Venture From The Perspective Of Strategic Leadership

Since the birth of leadership theory, entrepreneurial psychological traits has been considered an important factor affecting the performance of enterprise performance. In recent years, effects of entrepreneurial psychological traits on the performance of businesses are the current focus of attentions of scholars around the world. In the background of building an innovative country and order to learn better from Western countries’ experiences and knowledge of Entrepreneurial Economy, in this paper, we do a empirical research under the theoretical perspective of strategic leadership to explore the effect of entrepreneurial psychological traits on the performance of the new ventures.The core issue of this paper is the effect of entrepreneurial psychological traits on the performance of the new ventures, to do scientific and systematic research on it,the author do systematic literature review and logical reasoning. First, literature review of content of strategic leadership and the main point of each school provide the idea, paradigm and perspective of this research. Second, by summarizing the researches, under the theoretical perspective of strategic leadership, on entrepreneurial psychological traits and combine with the knowledge of psychology, social learning theory, etc to divide the entrepreneurial traits into three dimensions: Need for achievement, Locus of control, Risk propensity. Third, through systematic summary and analysis the abroad empirical reasearches on the effect of entrepreneurial psychological traits on the performance of the new ventures,the author choose proper research methods and divide the performance of the new ventures into three dimensions: Net profit margin sales, the growth rate of total assets and total asset turnover ratio.Based on previous theoretical study, the author build the model of this research and proposed theoretical hypotheses, eventually further explore to be implemented through empirical research. In this paper, the author chooses the reasearch method as combining theoretical analysis and empirical research, do both quantitative research and qualitative research. In empirical research, we collect data through questionnaires, take regression analysis as the main research method, and use SPSS 19.0 software to do factor analysis, reliability analysis and verification of hypothesises.By the empirical research, the author vertificates hypothesises and then do the analysis of the causes of the difference. This study not only enriches the domestic empirical research on the effect of entrepreneurial psychological traits on the performance of the new ventures in the strategic leadership theory category, but also provide some theoretical guidance and enlightenment thought in business practice for entrepreneurs.