Application Of Two-dimensional Code In Advertising

As technology advances, more and more new technologies applied to all aspects of life. The advertising industry is also benefited from the development of new technologies. Two-dimensional code technology, the results of modern science and technology development, has brought significant change and unprecedented opportunities for the development of the entire advertising industry. From week to strong, the two-dimensional code also experienced some ups and downs. No matter in traditional media like newspapers、billboard 、TV, Or new media such as the Internet we can find the two-dimensional code. The entire advertising industry has give a try on the two-dimensional code.The two-dimensional code has almost become a necessary tool no matter in traditional advertising or new media advertising. Although the two-dimensional code developed rapidly, it has its own shortcoming.This article discussed how the two-dimensional code used in China’s advertising industry. We conduct the study through literature research, case analysis, questionnaire survey and other methods. The first part of the article has made a whole introduction of this thesis, and introduced the research background 、 research methods and the significance of the article,it has also given a back look on the previous research. The first chapter is about the concept and characters of the two-dimensional code, also write about it’s developments in both China and the other countries. The second Chapter: Through case analysis and market research we explored four aspects of the two-dimensional code of advertising and marketing. And each link are analyzed one by one. At the same time, we discussed how the two-dimensional code used in newspapers, billboard, television, and other types of media. In the third chapter, According to the four parts of two-dimensional code operation, we put forward the problem encountered in the advertisement for the two-dimensional code. In the third chapter we have put forward some countermeasures to solve the existing problems. Chapter five has given a summary and outlook of the two-dimensional code used in the advertising.In the end, we made a summary of the whole article.