A Marketing Study On Two-dimensinal Code Of China Telecom

With the 3G era, All telecom operators are entering the era of the whole business. Pushing the focus of its profits from the 2G era voice services turned to value-added services revenue income. Therefore, to operators: Whether the scale of the expansion of 3G, the key lies in whether we can introduce enough and attractive enough to develop 3G business users; In other words, the performance of value-added service operators will determine the success or failure in the 3G era.Two-dimensinal code, As a way of storing information, Mainly used in various industries before, in the efficiency played an important role. Today, two-dimensional code with a combination of mobile communications, and have a virtually unlimited application stage. In the ubiquitous network, the site quickly connect applications, the mobile two-dimensional code has become a ubiquitous world of information opens the door to the key. Automatic input, the mobile e-commerce, identity and identification applications such as goods, then the mobile phone to become the next all-inclusive two-dimensional code information services an important part.However, the application of value-added services in foreign countries has been a very mature application , it is also still in the import period in China, the phone of supporting the two-dimensional code is not yet universal, the user's spending habits have not yet developed, the industrial chain, business model and marketing strategy to promote to establish and explore in these, so how China can learn from specific situations according to the market in countries such as Japan and South Korea does not entirely copy the successful experience of countries such as Japan and Korea Development Strategy, which is two-dimensional code cell phone business to the successful development in China in need of urgent solution problems.The purpose of this paper is through the research and analysis of two-dimensional code on the business operations of foreign countries mature, as well as the first domestic carrier - China Mobile, the business research to help telecom operators to identify and understand the current environment to identify the various opportunities and risks; help identify carriers of the present value of their own positioning, target markets, core competencies, such as problems and timely improvement; the establishment of a suitable model of their own profit, according to environmental changes response, the implementation of improvements, which China Telecom to launch this business from the field and market access given the proposed operations.