The Empirical Research On The Competitiveness Of China’s Listed Small And Medium-sized Joint-stock Commercial Banks

Economic relations are strengthing in the world. China becomes a member of the world trade organization. Information dissemination speeds up the social development. The banking industry in China has been developing rapidly as the main force of the financial sector. In the same time the banks of different assets appear, such as large scale state-owned, the small and medium-sized. These banks have different forms of property rights such as corporations, joint-stock, sole proprietorship and joint venture. At present the banks do not monopolize the entire financial market in China, but compete with other non-financial institutions. This forms the banking landscape.In the face of such fierce competition, guide our country banking institutions to grab new opportunities and make our country banking to have advantages in the financial competition with other countries, which is the important task of China’s financial industry. We should evaluate the competitiveness of commercial banks from the comprehensive and objective perspective deliberately and put forward the effective strategies of enhancing competitiveness, which can make the banking industry advance and develop in the more perfect direction. Compared with five big state-owned commercial banks, the small and medium-sized listed joint-stock commercial banks with flexible mechanism, advanced ideas, have no legacy of bad debts. So they develop rapidly and adjust their innovations continuously. Their business performance is paid attention by people after being listed. Although they cannot compare with five big stateowned commercial banks in the size of capital scale, deposits, loans, net profit. They are part of the most potential in the banking industry. So 11 small and medium-sized listed joint-stock commercial banks are choosen as research object in this article, i.e. Huaxia Bank, Minsheng Bank, Shanghai Pudong Development Bank, Ping An Bank, Industrial Bank, China Merchants Bank, Citic bank, China Everbright Bank, Bank of Beijing, Nanjing Bank, Bank of Ningbo. Research on these small and medium-sized listed jointstock commercial banks and analyze the operating performance, which we can have a full acquisition of the competitive level of different sized banks in our country. This can make the small and medium-sized listed joint-stock commercial banks to clear its own position, find out its advantages and correct the imperfections. This can enhance the capital strength of these banks, improve the corporate governance structure, strengthen the liquidity of bank assets and the ability to resist risk and improve operational efficiency. According to this we will not only improve the efficiency of the supervision department, but also promote the balanced and sustainable development of the whole national economy.This article is based on the enterprise competitiveness theory as the foundation and the starting point of bank competitiveness theory. Defining the definition of bank competitiveness is followed and then introduce its rich connotation. Afterwards this article introduces the evaluation index and chose 17 indicators. The standards of the indicators selection is based on comprehensiveness, operability and scientific principles. On this basis the article selects 11 small and medium-sized listed joint-stock commercial banks with reference to five years of commercial Banks in 2009-2013 annual report data, and the average as the analysis of the data in this paper. When constructing a competitiveness evaluation index system of listed commercial banks, make use of SPSS 21.0 software and statistical correlation theory, use the factor analysis to research the competitiveness of these small and medium-sized listed commercial banks empiricaly. Then use cluster analysis to verify the empirical results. Finally put forward the suggestions and measures for increasing competitiveness based on the extracted the main factors.This article is divided into five parts.Each part of the content is as follows:The first chapter is introduction. This chapter first analyzes the background, the research contents of then elaborated the research significance. Based on the detailed introduction of research status at home and abroad, raises the research content of this article, the research subject. Finally introduced research institute with the method, innovation points, as well as disadvantages.The second chapter, the bank competitiveness research theoretical basis. This chapter firstly introduces the meaning of enterprise competitiveness from different aspects. Then this paper introduces the different scholars on the theory of enterprise competitiveness. The final detailed in this chapter expounds the connotation of the competitiveness of the commercial banks to manage.The third chapter, evaluation system to build. In this chapter firstly introduces the principle of factor analysis and steps. Then the small and medium-sized listed commercial banks to build the index system. The index system reflects the profitability, safety, etc. Finally has carried on the detailed explanation to the corresponding indexes.The fourth chapter, the empirical analysis process. According to the chapter on building the index system, using the factor analysis model in this chapter. After the draw factor score, has carried on the related position. According to the empirical results, proceed the comprehensive analysis.The fifth chapter, policy suggestions. According to the above empirical results, from the perspective of the extraction of the main factors influencing factors of bank competitiveness. These are specific recommendations.