Chongming Ecological Tourism Market Development Research

With the development of the society, economy unceasing prosperity, the improvement of people’s living standards, tourism became an important way of people’s leisure life, and also become an important pillar of economic development. In order to protect the existing ecological sustainable development of tourism resources and environment, people begin to pay attention to the research of ecological tourism. The world tourism organization consider that one fifth of the world’s tourists to participate in the ecological tourism activities.Based on the background of chongming ecological island construction orientation, promote the development of chongming ecological economy, protect the island wetland and ecological landscape, improve the economic income of local communities. Discuss ecological tourism development value and market prospect, and enhance the competitiveness of local tourist attraction and, comprehensively promote the overall development level of chongming island tourism, eco-tourism in pure green GDP, into a sustainable development of the economic development, to harmonize and strengthen ecological protection and tourism economic development to provide a sample.Insist on the strategy of sustainable development and environmental protection, in to protect tourism resources and ensure the quality of the natural environment without falling, make full use of national policy, the tourism development in chongming ecological island good water environment and ecological resources of island as the main body, pay attention to ecological environment protection and construction, fully tap the Yangtze river estuary civilization source culture, highlights the overall ecological environment of quiet, strengthen the characteristic water tourism project, development adhere to the tourism market as the guidance, in harmony with ecological environment and social and economic benefits as the center, reasonable layout, moderate development, efforts to build chongming into a beautiful landscape, the characteristic, the environment is good, can provide tourists with set leisure, sports, sightseeing, experience, and other main function in the integration of the floating island resort, and actively play a role of the linkage of the tourism, and realize the economic benefits, social benefits and environmental benefits of harmonious and unified.