The Research And Development Of Ecological Tourism Resources In Changning City

This study is based on the basic theory of eco-tourism and the domestic and foreign relevant achievements,in order to promote the development of tourism in Changning City to provide the corresponding development countermeasures and suggestions.This paper combines the characteristics of Changning City ecological tourism resources,research the development of ecological tourism resources in Changning city.The tiesis uses the related knowledge of tourism,management,economics and ecology,and adopts the method of literature review and on-the-spot investigation.From the definition of the concept of ecological tourism,and analyzes the characteristics and development of eco-tourism principles;using the SWOT analysis method to analyze the development of ecological tourism in Changning City,the advantages and disadvantages,opportunities and threats;and then focus on the development of ecological tourism resources of Changning City;finally,the paper puts forward some the development strategy of Changning city.In this paper,through five aspects of ecological tourism product development,ecological tourism,ecological tourism brand marketing investment,community participation,ecological protection,construction of ecological tourism development research in Changning city.This paper puts forward the ecological tourism product development ecological leisure travel,vacation travel,folk customs tour;from the brand positioning,image design and marketing and other aspects of ecological tourism brand marketing;finance through direct investment,government investment and community participation in the investment of three channels to solve the problem of funding the development of ecological tourism resources in Changning City this is insufficient;on community residents participation in ecotourism development decision-making,participate in the distribution of benefits and participation mode of community participation in the protection of ecological resources;to solve some of the difficulties encountered in Changning City Tourism Resources in the development process.