Crowndfunding Platform Design Of Handan Bank

Small and micro enterprises and Agriculture industry is an important part of our national economy, in order to maintain China’s rapid economic growth to solve the employment made a great contribution, but due to the narrow channels of financing, small and micro enterprises have long faced difficulties in financing, financing expensive The problem, Handan City, due to the high proportion of agriculture, small and micro enterprises and more, financing problems are more serious. Explore financing channels, is one of the solutions of small and micro enterprises and Agriculture industry financing problems. In recent years, with the rise of Internet banking and Internet banking with extensive coverage, simple and quick and efficient safety advantages in China’s financial markets and financing payments occupy a place. Internet as a model to raise public finance, there are low barriers to entry, risk diversification advantages have certain advantages in solving small and micro enterprises and Agriculture industry financing. Based on actual local Handan, Handan bank through the establishment of the congregation raised platform, the bank’s risk control techniques Handan and all chips combine the advantage of their strengths to create a low threshold, wide coverage, the investment of public investment and financing platform for easy, effective mitigation financing of small and micro enterprises and Agriculture industry, but to broaden the public’s investment channels. In this paper, the traditional 4P model to elaborate marketing scheme. Products, Handan banking platform to brand building as the basis for the concept of service-aged population has continued to improve in order to ensure, to enrich the product as promotional tools. Prices, the implementation of free strategy, tactics and bargaining strategies discounts. Marketing channels, its own channels and Internet channels, from a two-pronged approach to promote online and offline co-assistant platform. Promotional regard, through emotional marketing, full marketing, experiential marketing and bulk marketing approach, the maximum impulse and stimulate consumer buying behavior and expand consumer credit and reduce risk.