Internet Financial Of Ningxia Branch Of Agricultural Bank Of China And The Influence Of The Strategy Research

In today’s high-speed information network development, financial network gradually become a focus in the development of the financial sector. With the development of the Internet finance, Internet companies stores a lot of customer data, gradually masteres the traditional financial institutions service needs and preferences, and provides the network financial service from the initial development of third-party payment to microfinance, finance and investment, and other areas of the traditional business of commercial Banks. This means that the traditional financial industry and the development direction of the Internet industry appears the overlap, the Internet industry will share the market with the traditional financial companiesThe Internet finance presents vast potential for future development. On the one hand, with the development of network technology, Internet companies, continue to expand new payment channels and greatly reduces the transaction cost,for the advantages of its platforms and technology, based on the customer’s needs.The network of microfinance, investment finance business gradually rise, the traditional business of commercial Banks was gradually replaced by the Internet financial penetration, thus invisible pressure on the traditional commercial bank. On the other hand, by utilizing the Internet store massive amounts of customer information and novel network technology, the traditional commercial Banks improve their service level, promote the traditinal business transformationIn this background, as a large state-owned commercial banks, ningxia branch of agricultural bank of China how to deal with the impact of the Internet financial challenges? This article obtains from the concept and characteristics of the Internet financice, respectively from the payment and settlement, small micro enterprise financing and Internet financial aspects. This paper expounds the present situation of Internet financial development in China, points out that in the present age,it’s inevitable to compete for markets for the Internet financial firms and traditional commercial Banks. In such situation, First of all, it’s proved that the Internet financial information processing model owns such advantages high efficiency, low as, simple operation process, large number of transactions and credit data, large user groups, ect, as supplementary to the deticiency exiting in the traditional financial institutions.On the contrast the traditional commercial Banks have strong credit brand, risk management, capital strength the article analyzes the Internet financial impact on the ningxia branch of agricultural bank of China. Secondly, by comparing the advantage of the Internet finance and the traditional commercial Banks, from the following aspects:channel, financing business and investment banking business, The development of the Internet financial business shrinks the size of the deposits of ningxia branch of agricultural bank of China, corresponding to the credit scale.Meanwhile the development of the third-party payment services reduce the fee income of ningxia branch of agricultural bank of China. Finally, according to Internet financial impact on the ningxia branch of agricultural bank of China, from such aspecits as the channel, financing business and investment banking business the artide put forward a series of coping strategies to strengthen the construction of network transformation, explore new pay channels, set up free electric business platformBecause of short time development of the Internet financial business, the relevant data and information is not sufficient,,and my ability is limited, in this paper the related theory and analysis is insufficient,.It’s my hope to get your comment, also hope that with the analysis of the internet financial the ningxia branch of agricultural bank of China strategy, can improve their position in the financial sector.