Research On SMEs Credit Marketing Strategy Of XX Branch

With the rapid development of our economy,small and medium-sized enterprises have gradually become an important part to promote the development of our country’s economy,small and medium-sized enterprises not only promoted the development of the national economy,also absorbed a lot of surplus labor force.Although the state council issued a series of supporting policies to promote the development of small and medium-sized enterprises,but because of the influence of the economic situation,small and medium-sized enterprises still face the financing difficult problem,which requires Banks to help small and medium-sized enterprises out of the woods.Helan branch of agricultural bank has more than 60 years of history,the ningxia branch within the jurisdiction of the primary branches.According to their own development strategy.the small and medium-sized enterprise credit business as a long-term development strategy,based on the characteristics of small and medium-sized enterprises,by means of financial innovation,establish a set of accord with the characteristics of small and medium-sized enterprise credit marketing strategy,can meet the safety.liquidity of commercial Banks,the principle of for-profit,and can satisfy the reasonable financing needs of small and medium-sized enterprises,to make one commercial Banks and small and medium-sized enterprise common development win-win way.This paper from the state-owned commercial bank’s core competitiveness and maintain the strategy of the domestic financial market stability,to the commercial bank marketing management experiences and perspectives,analyzed the commercial Banks in the small and medium-sized enterprise credit marketing problems.targeted marketing strategy for commercial Banks to small and medium-sized enterprise credit was improved,the commercial Banks of small and medium-sized enterprise credit marketing,enhance the core competitiveness has great theoretical and practical significance.