| With China’s accession to WTO, the domestic tobacco industry is facing competitive pressure from the international tobacco giants, the tobacco market management system to speed up the process. China’s tobacco industry will have to stand on a new, equal and open platform for international competition, face powerful opponents, participation in international and domestic market competition. Right business strategy is the prerequisite for success, and strategic marketing research, but the tobacco companies are not perfect, all tobacco companies, which are urgently needed to improve problem solving, good marketing strategy plan is not just about the tobacco companies the tobacco industry’s future and destiny, but also has important practical significance. Marketing through effective and feasible to implement marketing strategies to control the CZ City tobacco market, enhance the company’s market competitiveness. Firstly, starting from the conduct of its marketing strategy theories are discussed; Secondly, it analyzes the company’s marketing status CZ, cigarette consumers drink retail customer market survey conducted to explore the CZ company’s current situation and internal and external environment, Based on this, the proposed implementation of a targeted approach to marketing strategy plans and programs,and then,According to the strategic requirements to make the marketing strategy suitable for the. Finally, in order to ensure the strategy and tactics to obtain the effective implementation and execution, this paper makes a deep research on the implementation and control of marketing strategy, principles, steps and methods of the control measures should be followed with the proposed safeguards system, finance, organization, method and personnel incentive methods to ensure implementation of the strategy. |
