Research On Marketing Strategy Of Tianjin Tobacco Company

The Chinese tobacco industry has been great development under the policy support in the country, it not only become one of the sources of China's Finance and Taxation, but also become the important financial pillar of the local, which has made great contributions to the socialist economic construction. However, with the global advancing and steadily economic integration, we can feel the hidden deep under the prosperity. Inevitable, China's tobacco industry will stand on fair and open international competition platform, facing the strong international competitors and competing in international and domestic markets. Under such background, it's an extremely important practical significance to research the tobacco industry marketing strategy to enhance the capacity for sustained development and improve their core competitiveness.In this historical transition time, As an important member of China's tobacco industry, it's important for Tianjin Tobacco Company to think that how to grasp the global tobacco industry and the development trend of China's tobacco industry, to examine their own internal strengths and weaknesses, to make the appropriate strategic choices, to establish a future longer-term development goals and the forms of competition, and to seize the historical opportunity to meet new challenges.This article firstly elaborated the related theories of business marketing make some analysis Tianjin Tobacco Company, as well as the tobacco profession external environment and the company's internal resources. Then through the SWOT of Tianjin Tobacco Company to establish the business development goals and put forward the marketing strategy, brand strategy and networking strategy in the future. Finally, the article proposes a strategy to implement safeguards, which has a positive role to Tianjin Tobacco Company.