Research On US Marketing Strategy Of SL Electrical Appliances Company

The household electrical appliance enterprises of Guangdong acquired certain international influences and competitive power after thirty more years of development. With development of economic internationalization and new regulations plus restrictions to overseas sales household electrical appliances products of China from Europe & America countries, the marketing environments of China household electrical enterprises is facing which is totally different from the past. Every Enterprise is facing testing under such drastic competition environment. Parts of these enterprises can be bigger and stronger than before after accurate market positioning and strategic changes was implemented which lead to marketing and management innovation, but parts of these enterprises will go decline even bankrupt coz poor management and improper marketing.SL Electrical Appliances Company as an export oriented OEM household appliance manufacturing enterprise, how to develop and improve the marketing strategies and marketing specification under such market environments which the opportunities and threats coexist. For SL Electrical Appliances Company rapidly occupied America market, enhance the competitiveness of enterprise, and to promote its own rapid and stable development of profound as well as play a certain reference role for those China enterprises which planning to develop US small home appliances market in future.This article is from the actual US marketing situation of SL Electrical Appliances Company, analysis the organization structure of enterprise, scope of business and market share, as well as considering actual development situation of enterprise and its advantages and disadvantages to analysis the macro and micro enterprise development environment of SL Electrical Appliances Company to find out the opportunities and threats are facing. Meanwhile, according to the related theory of marketing management, selected the target market in US market and summarized how SL Electrical Appliances Company to develop US market and positioning strategy, and made a further detailed interpretation of the specific strategies. At last, this article expounded how to guarantee the implementation of marketing strategy of SL Electrical Appliances Company, and make the enterprise can be growing under the framework of the system and start a benign circulation in future development.This article with a view to the small and medium export enterprise of Pearl River Delta, which have the least representative in China. Also have a concrete research of marketing strategy analysis for specific market. Wish this research can provide some references for SL Electrical Appliances Company to improve its International Marketing strategy as well as provide some certain references meaning for those enterprise of the international market development in future.