Rural Tourism Micro-enterprises To Upgrade Influencing Factors In Minority Areas

Social and economic development is the focus of China’s ethnic regions in recent years. Rural tourism is one of the factors that promote diversity of socio-economic development of ethnic minority areas. Pointed out a road For socio-economic development of our nation. Chinese scholars began to research and exploration in 2005, is still in its infancy. On the study on the current status of the country in terms of rural tourism micro-enterprises. Mainly from the early days as a starting point to study entrepreneurship. Almost no research on aspects of its restructuring and upgrading. But with the rapid development of China’s rural tourism, rural tourism micro-enterprises to upgrade again growing problem will gradually be concerned scholars.This paper studies the factors of rural tourism micro-enterprises to upgrade,What about the factors of rural tourism micro-enterprises to upgrade? What are these factors on rural tourism micro-enterprises to upgrade the degree of influence and role? With a series of questions,article integrated use of literature analysis, questionnaire and statistical analysis. Referring to the relevant literature Scale,design survey questionnaire. Explore the extent of the role of various factors, theoretical hypothesis was verified, and propose countermeasures.Through literature review and research, sample collection and empiric al calculation. Upgrade and support capabilities, organizational capacity, go vernment incentives and safeguards and the extent of the rural tourism in dustry cluster to upgrade the development of micro-enterprises have a posi tive role in promoting,Explain the degree of 30% -37%. In promoting rur al tourismmicro-enterprises to upgrade strategy. Founded Development Ass ociation,optimization of Government Functions, construction of "food, hous ing, travel and entertainment" mini-tourism industry cluster, enhance cohesi on. To promote the national area Rural Tourism microenterprise upgradingt he operational phase transition from primary to secondary extensive matur e stage of development provides a theoretical basis and practical support.