A Study On The Transformation Of Traditional Scenic Spots In Yunnan Province Under The Background Of Tourism Consumption Upgrade

With the development of the economy,the material consumption needs of Chinese residents have been basically met,and residents have begun to shift to service consumption.The consumption structure is undergoing upgrading,including upgrading from the traditional type to modernity,upgrading from survival type to development type,and upgrading from material consumption to service consumption.With the upgrading of residents’ living standards and tourism consumption,the attractiveness of resource advantages of traditional scenic spots is declining,and most of the traditional tourist attractions in China are facing huge challenges.The upgrading of tourism consumption has put the operation of traditional scenic spots in trouble.At present,most of the traditional scenic spots are mainly natural landscapes and historical sites.The single tourist products in the scenic spots lack innovation,aging service facilities,and related supporting facilities are inadequate.The overall scenic spot lacks professional planning.Traditional scenic spots mostly rely on ticket income,and single profit methods.The structure is unreasonable.These problems make the development of traditional scenic areas face huge challenges.In recent years,the proposal of global tourism to transform from "attraction tourism" to "global tourism" has given the brandnew development model of traditional scenic spots.How to transform the traditional scenic spots and how to transform them has become the most important issue for the development of traditional scenic spots at this stage.This article analyzes the current situation of the Shilin Scenic Spot through questionnaire surveys,uses gray theory to predict the future of Shilin’s tourism income and tourist data from 2010 to 2018,and analyzes the cultural industry,accommodation,catering,agriculture,and Shilin of Shilin through the years.Scenic area ticket income,tour guide income,parking lot income and Shilin County’s comprehensive tourism industry gray analysis analysis to calculate the correlation coefficient between various industries and tourism industry and sort the industries closely related to tourism development,so as to propose the Shilin scenery Necessity of the transformation of the area,and then based on the preference of tourists’ consumption patterns,the reference of domestic and foreign experience and the analysis of gray correlations,the closely related industries are calculated to propose countermeasures for the transformation of the scenic area.The thesis is divided into five parts,the specific content is as follows:The first part of the article is the introduction of this article.It consists of two sections: the first section is the research background and significance of the article at the time of writing,the second section is a review of domestic and foreign literature,and the author needs to analyze the tickets when writing the article The economy,tourism consumption upgrade,traditional scenic spots,etc.were comprehensively sorted and briefly reviewed based on the research of existing scholars.The second part of the article is the definition of related concepts and the theoretical basis.The first section defines some related concepts involved in the research of the thesis,and the second section explains the relevant theories on which the article is based.The third part of the article is mainly divided into two aspects: on the one hand,a brief analysis of the current state of Shilin County and the development of Shilin Scenic Spots and the income status of Shilin Scenic Spots;on the other hand,an overview of the advantages of stone forest resources,including karst The advantages of geological resources,the advantages of national cultural resources,the advantages of transportation resources,the advantages of locations,and the funding conditions provided by government enterprises for the development of stone forest tourism.The fourth part of the article is mainly divided into two parts.The first is the problems existing in the development of the Shilin Scenic Area.An empirical analysis is conducted through a questionnaire.The results of the questionnaire are used to identify the problems in the operation of the Shilin Scenic Area.Describe the problems existing in the development of the district;the second is the necessity analysis of the transformation of the Shilin Scenic Area,which is mainly divided into four aspects.The first is the upgrading of tourism consumption,which means that the needs of tourists have changed qualitatively,and tourists are paying more and more attention to tourism.Sense of experience,participation,and secondly,in the context of global tourism,the location of the scenic spot should be combined with the local industry to achieve the transformation of "attraction tourism" to "global tourism",and the next is based on the ticket income of Shilin Scenic Area from 2010 to 2018 and The total tourist data uses the gray model to predict the future tourist income and tourist volume of Shilin.It is learned that if the tourist income that continues to rely on ticket income will continue to decline,the total tourist volume will also decrease accordingly.Finally,the grey correlation analysis is used to analyze the areas that are more closely related to the development of tourism in Shilin and the areas that are less related.It is concluded that the tourism industry is most closely related to the cultural industry,followed by catering and then agriculture,accommodation,ticket income,tour guide income,The correlation between parking lot income,tourism industry and ticket income is low,and the necessity of Shilin transformation is put forward based on empirical analysis.In the fifth part of the article,the author draws transformation countermeasures through an empirical analysis of the Shilin Scenic Spot,including the integration of various industries and tourism,the design of tourism products,the promotion of public services,the establishment of ticket prices for scenic spots,the increase in secondconsumer products,and the The linkage of resources in other scenic spots in other areas has shown that it is difficult for the ticket economy to continue from Shilin Scenic Spots to tourism from scenic spots to leisure vacations.At the end of the article,the author also puts forward the shortcomings of the dissertation and the future.