A Study On The Development Of Rural Tourism In Scenic Suburbs

Under the background of global tourism,the related encouragement policy and increasing investment,fiscal subsidies for rural tourism development has injected new vitality,rural tourism has become the development of rural economy growth.As consumption upgrading and transformation of tourism,tourist activities appeared the trend of decentralization,self-support,individual,tourists are increasingly breakthrough the traditional tourism space,spread to the destination residents living space,"global" development,for the traditional famous scenic spots around the country tourism has brought great opportunities.Therefore,how to utilize the advantages of the adjacent scenic area to explore its own characteristics and realize better development by relying on the scenic area is worthy of in-depth study.It is of great significance to explore how the scenic suburban rural tourist area and the main scenic area develop together in a apposition,so as to optimize the tourism environment,improve the tourism quality and promote the sustainable and healthy development of the tourism industry.More than 10 million person-times of Wuyi mountain attracts visitors,observe the visitors also reached a growth pole,but Wuyi main scenic spots around many of the country,while also working to develop tourism industry for many years,but the result is not obvious,difficult to improve.This article around the theme landscape type suburb rural tourism development,first of all to global tourism industry,growth pole theory,growth pole theory as the support,this paper discusses the rural scene type four of the rural tourism development mode;Secondly,using the literature research,field observation,depth interview and questionnaire survey research methods,analysis the Wuyi mountain scenic area tourism characteristic and the tourist demand,this paper mainly on surrounding rural tourism development has driven ability;Thirdly,the development status and existing problems of the tourism industry in Liqian village in xingcun town of Wuyishan city,which has the advantage of scenic suburb location,are deeply analyzed.Finally,from the perspective of the main scenic area of Wuyi mountain as the growth pole,the development strategy of rural tourism in the scenic suburb of Liqian village is discussed in detail.This article through to the case to li hanging about how to rely on Wuyi mountain scenic area to study the development of rural tourism,it is concluded that the development should be clear to Wuyi mountain main scenic area as the main location of customers,and to select the driving force for the development of the main scenic spot patterns,and complement each other and the main scenic spot tourism products,tourism service facilities,marketing communication,safeguard mechanism fit development strategy,to form the main scenic spots and landscape type suburb rural tourism destination and win-win pattern.In order to provide references for the sustainable development of Wuyi mountain and scenic suburbs rural tourism.