Research On The Strategic Development Plan Of Gezhouba Dam Electric Power Group Company

Power engineering industry is related to economic development, social stability and national energy security, is an important part of national economy and energy industry, is the basis of the relationship between a vital utility, it is also important pillar industry. For a long time, because our country electric power industry belongs to the natural monopoly, so power companies generally focus on their own development strategy problem and research is not enough. With the reform and opening, the development of national economy, as the basis for economic support of electric power industry is especially rapid development in our country. Past monopoly as a single subject of electric power system is more and more old can not adapt to the needs of the development of the market economy country electric power system reform are put forward. The overall goal of power system reform is:to break the monopoly and introducing competition, improve efficiency, reduce cost, optimize the allocation of resources, promote the development of the electric power, promote nationwide network, build a government under the supervision of separate government functions from enterprise management, fair competition, open and orderly and healthy development of the electric power market system. Are facing in the transformational change critical period, how to predict the future development, seize the opportunities, and formulates the development strategy of the enterprise actual one of the electric power enterprise is an urgent need to solve the problem.Gezhouba group of electricity transmission & transformation facilities of electric power company as the leader of the construction industry, represents a higher level of power grid construction technology in China and all over the world, for a long time for the region made due contributions to the development of national economy, in such aspects as production, management, management has made great achievement. With deepening the reform of electric power system, the enterprise internal and external environment of the electric power industry is the major change, the change and repeated in the future for a long time will be a new normal. How to adapt to the new normal market, the survival and development in the complex and changeful competition, cultivate their own core competitiveness, is the top issue facing the electric power enterprise. As state-owned enterprises, power gezhouba group company more or less there are some traditional large and medium-sized enterprises widespread problems and personal problems of the enterprise itself, such as the development direction of fuzzy, strategic thinking is not clear, the internal management mode can’t keep pace with The Times, old management means, set the bloated, corporate governance structure to be optimized, performance salary system is unreasonable, management link coordination disorder such as a series of problems, therefore, according to the characteristics of the electric power industry, combined with internal and external environment of electric power company, and the development of the current advantages and disadvantages, to make strategic planning, implementation of the strategic adjustment, improve the core competitiveness is particularly important.This article first introduces the basic situation of gezhouba group electric power company and the enterprise strategic background, and then from two aspects of external environment and internal environment analysis company strategic environment, the external environment from the macro environment, industry environment, the construction environment, the power industry environment, market environment, market competition environment and so on several big aspects are discussed in detailed analysis, internal environment from the company now has two aspects of the advantages and existing disadvantages of the system in detail. Through the analysis of interpretation, with the basic theory of strategic management, methods and tools, take a combination of quantitative and qualitative, the research method of combining theory and practice of comprehensive assessments gezhouba electric power company’s external environment and internal resource conditions, analysis of the gezhouba power company in face of opportunities and challenges in the process of development, the company should foster strengths and circumvent weaknesses, so as to clear the company’s strategic development goals, to develop new strategic development planning. Finally, combined with the company development goals and vision, make the company’s core strategy research development plan, including perfecting corporate governance structure, adjusting organization structure, optimize the adjustment of business structure, innovative business model, the priority to the development of international business, relying on the development of science and technology enterprises, build talent security enterprise development, promote culture soft power to promote enterprise development, the construction information management system to accelerate the enterprise development, improve the efficiency of financial resource allocation boost enterprise development, actively integrate internal and external resources to speed up the enterprise development strategy, so as to realize cultivating core competence, the company has the goal of sustainable competitive advantage.