The Strategy Repositioning Study On Shenhua Guohua Electrics Research Institute

With the deepening reform process of china electricity system, our country electric power market changes dramatically. Electric power research institute play a important role to the development of the whole electricity market, and it is electric necessary for power generation enterprises and electric power transmission enterprises.Shenhua Guohua electric power research institute is one a subsidiary of Shenhua Guohua electric power co. LTD., which occupy a dominant position in the industry and has a has a strong share of the market. But in the new circumstances, how to use the right strategy and keeping the enterprise’s core competitiveness has become important problems which the company is faced.The paper has researched the strategic positioning of Shenhua Guohua electric Power Research Institute which is based on enterprise strategic management theory and the internal and external environment analysis. SWOT strategy analysis method is used to decide which strategy is chosen. The paper also study the implementation path and control ways to realize the strategy.The paper used various theoretical methods to form the conclusion which is on the basis of consulting a large number of literature. The strategic positioning of the Shenhua Guohua Electric Power Research Institute is the provider of power station which supplies the system service solution. After decided the strategy, the paper has studied:promoting research and development, logistics management, fuel management, talent training, information construction, and the development and reform of other business.In this paper, the strategic positioning of Shenhua Guohua Electric Power Research Institute is studied which has far-reaching significance for the institute, and provide reference for other institutes in the industry.