New Marketing Pattern Of Old Tea-tea Cellar Investment And Business Starting Plan

In recent years, as the concept of life cultivation and health preservation are graduallyrooted among the people, the old tea products such as white tea that can be stored for a longtime have become more and more popular among consumers because of their unique healthcare value and collection value. As more and more consumers are familiar with and fond ofwhite tea, the price of white tea has also grown up greatly in recent years. Seen from thecurrent market condition, the white tea is still a niche product, and its price is relativelyreasonable. A good return on investment will be obtained if you can grasp the marketopportunity, and effectively integrate various resources to invest the old tea dominated bythe white tea. However, standing out in such traditional tea market must demonstratedifferentiation in marketing and explore a new path that nobody once goes by.This paper is a business plan, discussing how to grasp this business chance to win returnon investment by a brand-new marketing pattern. The paper introduces the product andmarketing concept, discusses the business model to be operated, analyzes the developmenttendency of this industry and market according to the present market situation, and alsoanalyzes the estimated future benefits from perspective of the financing and the rate of returnon investment. Under the guidance of the new ideas such as such as “Storing Old Tea andDrinking New Tea”,“Investment in Tea Cellar, a New Way of Fund Management”, abrand-new experiential marketing pattern is designed. Currently, this pattern isunprecedented in the local (Changchun City) market. This paper analyzes the possible risks,presents6major potential risks, and provides countermeasures for each risk.This article uses some knowledge and tools of the management science, such as SWOTanalysis, pricing strategy, and marketing management. On the basis of this, it closelyconnects the market practice and takes the white tea that has a great market potential as thetheoretical basis to provide theory and enlightenment that can be used as the reference forthe marketing of other old tea products.