Study On The Cultural Construction Of Second Pioneering Enterprise

An excellent business or enterprise groups, constitute the core competitiveness of the highdegree of loyalty and the magic is nothing more than large enough group of customers;Higher loyalty and larger group of employees; Good business image and brand; Scientificdevelopment strategies and reasonable efficient organization structure four aspects and decidewhether the four large business for magic is the core elements of the corporate culture.Second pioneering venture became many state-owned enterprises and private enterprisedevelopment group main characteristic, these enterprises or business groups second venture’ssuccess to promote china’s rapid economic development is an important force. Secondpioneering is the enterprises saw rapid growth, in order to pursue further development ofinternal reform process. The essence is to a certain stage of business development for astrategic restructuring, the enterprise development process of a revolutionary change. Secondpioneering venture is actually a strategic adjustment process.As the second pioneering process needs of the enterprise’s power and status in there-positioning, which will allow part of the vested interests have been expected that they willlose status and power, and thus there is dissatisfaction on the second pioneering and resistance.In addition, the long-established habit, so that some employees do not want to give up the pastor with the status quo, on the second pioneering to be carried out more sensitive to thepsychological defense, that a conservative approach to change, do not support the secondventure. That there is a strong need to create a tension of corporate culture, core values,especially the concept of a unified system, boosting the second pioneering smoothlyJiangxi Copper Corporation in2008has realized the overall market. In the2010release of100enterprises in Jiangxi Province, Jiangxi Copper first row, the largest state-ownedenterprises in Jiangxi province, is China’s largest cop, Jiangxi Copper made explosiveexpansion of copper smelting capacity of the world’s top thre. In2010, Jiangxi Copper todevelop the "second Five Year Plan", marking the start of the second JCC beginning, whichmakes the construction of Jiangxi Copper’s corporate culture has entered a new stage of development, the "strategy-oriented corporate culture "construction. In this paper, JiangxiCopper Corporation, the most representative business group practice, to take the actual stateof research, data research, case studies, statistical analysis, systems analysis and othermethods, summarized in the second pioneering corporate culture,"two" type and three forms,review and explore a second pioneering enterprise culture of the key factors, the effective pathand implementation methods of other types of enterprises or enterprise groups with strongguidance and help value.